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Jun 17, 2019 11:35:00 AM

WE'RE BACK WITH A BANG!

You might have been wondering why you haven’t seen as many articles coming from us over the last few weeks and here’s why…

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Jun 10, 2019 8:52:54 AM

MODERN MARKETING IS JUST LIKE DATING

These days, if you're single, there are countless ways to meet someone new - which means the modern dating world can be tricky to navigate.

Think back to what dating was like in the ’90s. There were Dating agencies, lonely hearts columns, useless matchmaking with friends setting you up with their ‘amazing’ friend or even just picking someone up in a bar. There was a lot less stigma towards playing the field before eventually settling down with ‘the one’. Fast forward to the present day and the dating game and how we go about finding ‘the one’ has changed massively due to technology.

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May 30, 2019 3:20:18 PM

HOW LOUD DO YOU HAVE TO SHOUT TO GENERATE CHANGE?

With the introduction of social media, it’s easier to see how many people raise a concern or inspire a backlash, because it all happens in plain sight and once something is trending, the whole world is definitely going to find out about it.

Social media is an incredibly powerful tool, one that can be used for both good and bad. When social media is doing what you want it to, you’re winning. However, when you receive a bad review on Twitter, it’s all downhill from there.

 I have a handful of examples but I’m going to start with the one that happened just a few weeks ago. 

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May 29, 2019 3:41:59 PM

SEO 101 METADATA

So you are back, young Cyber-space-walker, much to learn you still have and in this article focus on Metadata, I will.

via GIPHY

As with everything SEO related, metadata is much simpler than the term makes it sound. Metadata is usually broken down into Meta-title and Meta-description, both are very important for your SEO campaigns. (There are other tags too, but we will not be discussing the technical side in this article, that will come later.)

 

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May 14, 2019 2:30:00 PM

WHAT DO BUYERS WANT - SALES AND COLD CALLING FOR B2B

It is a truth universally acknowledged that a sales professional needs to be aggressive, a go-getter, hungry and driven. And it’s true, however, I believe sales strategy has to be based on what you sell and more importantly who you sell it to.

Before I joined the Proven team, I used to be Head of Acquisitions for serval big broadcasters, handling seven digit budgets and acquiring programs from around the world. Based on this experience I think I can give insights from the other side. Over the years, I have been pitched thousands of titles and worked with sales professionals whose approaches differed from almost unenthusiastic too overly pushy.

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May 10, 2019 2:30:00 PM

PIKACHU USED MARKETING TECHNIQUE - IT WAS SUPER EFFECTIVE.

Avengers: Endgame has stolen the spotlight for the last few weeks and is the main topic of conversation but if anybody can take a bit of that attention, it’s Ryan Reynolds as Detective Pikachu.

This week a mysterious ‘Inspector Pikachu’ Twitter account was created to share a single link titled Detective Pikachu - The Full Movie and was a link to YouTube. Ryan Reynolds retweeted the tweet, bringing it to the attention of Warner Brothers and Detective Pikachu and his monumental following.

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May 7, 2019 2:30:00 PM

TAKE IT TO THE STREETS - GUERILLA MARKETING OR GUERILLA WARFARE

When I see the word ‘guerilla’ it comes across as very intense and I think of a form of combat and conflict. Add the word ‘marketing’ to it and it sounds like companies are trying to create some sort of combative communication with their audience.

However, guerilla marketing and guerilla warfare do share some similarities in that it aims to surprise the audience and essentially ambush them with an unconventional marketing strategy, high energy and lots of imagination. Guerilla marketing campaigns aim to strike the audience at a more personal and memorable level that is due to leave a lasting impression.

 

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Apr 26, 2019 2:30:00 PM

IF YOU DO ONE THING TODAY - MAKE SURE IT'S THIS.

Avengers: Endgame was released yesterday and, well I have no words. Whether a Marvel fan or not Google has a new trick up its sleeve celebrating the movie's release.

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