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    Nov 19, 2019, 12:30:00 PM

    How to get better at talking to people

    Lets face it, lots of people struggle with making conversation, small talk is ironically a big part of most of our lives and for many it can be an absolute nightmare.

    From job interviews to networking events, client meetings and social gatherings, how do you fill that awkward silence without putting your foot somewhere it shouldn’t be?

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    Nov 12, 2019, 12:37:00 PM

    Welcome to the world of Facebook Advertising - Chapter 2!

    Welcome back for chapter 2 in our ‘Welcome to the world of Facebook Advertising’ series. In today's article, I am going to walk through the entire process of setting up your first ad campaign in Facebook Ads Manager.

    First up let me tell you a bit about Ads Manager. This is where you will Set up Facebook ad campaigns, create new ad sets and ads, manage Facebook ad bids, target many different audiences, optimise your ad campaigns, keep track of your campaigns’ performance & A/B test your Facebook ad campaigns.

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    Nov 5, 2019, 9:49:00 AM

    TikTok – The rise of short form social video

    So what is TikTok?

    Launched in 2017 for the western market TikTok is basically a short form social video platform that allows its users to create and share short 3-15 second videos and looping videos of up to 1 minute. The platform is essentially the same as the Chinese version called Douyin, both of which are owned by parent company ByteDance. With over 800 million downloads and counting TikTok was able to rapidly expand its user base in August 2017 when Musical.ly another 15 second video streaming and lip sync app was acquired and all it’s users were transferred to TikTok. The TikTok logo is actually a combination of the Musical.ly and Douyin logos.

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    Oct 29, 2019, 10:22:00 AM

    The Importance of Copywriting

    Facts tell, whilst emotions continue to sell. Customers today are bombarded with more information than ever before, your copy needs to be exceptional to stand out. People scour the internet on platforms such as Instagram and Facebook, and relevant blogs for their content fix of the day.

    Content is still king. Content creation is not simple, it has a few complexities to it. Clearly time must be spent in order to produce meaningful content, that ravenous readers want to consume.  

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    Oct 22, 2019, 12:59:00 PM

    Text Formatting in Illustrator

    The Guru (not me) has come back and has more lessons to share. Some shortcuts that I have learned during his teachings are:

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    Oct 15, 2019, 12:31:00 PM

    The trio of design: The Adobe suite

    The holy trinity of design software. The Adobe Suite is extremely powerful. With these tips from a magical guru (not me), we can extract more value from these powerful tools. The tools we will be focusing on today will be Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. But whats the difference?

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    Oct 8, 2019, 11:45:00 AM

    The Psychology of Colour in Marketing and Branding

    Everyone loves colours, especially young children with their Crayola crayons. Colours convey messages, evoke emotions, and add simple brilliance to everyday things. Colours evoke emotion on ways that brands can be perceived. Colour often gives dimension to a brands personality, this way a brand is able to differentiate itself from the pack.

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    Oct 1, 2019, 3:04:00 PM

    5 tips you’ll need to supercharge your social channels effectiveness

    With the world of online marketing changing so rapidly, it’s imperative that one measures and adapts with every aspect of their Social Media and content marketing strategy. It’s important to adapt to what the audience engages with the best, in order to gain a head start in the content marketing race.

    But how should you test? Should you use a checklist? Should you just guess and leave it to fate?

    I think not. Below are some top tips.

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