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    Jan 21, 2020 12:45:00 PM

    Interesting and Unusual Ads that have my attention.

    Adverts are statements, echoes of a brand, providing ways of presenting companies as something more than vessels for unnecessary purchases.

    In the age of the failing high street, businesses need to speak to us in more creative ways and appeal to our emotions rather than our purse strings. Brands need to change their approach to marketing to stay ahead of the game, and already this year some new campaigns have got our team talking.

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    Jan 14, 2020 12:40:00 PM

    Why Spell Checking and Proof Reading is Essential

    We’ve all made the mistake, we’re guilty of it too, of sending out an article or an email with a typo or a grammatical error that you don’t realise until it’s too late.

    Mistakes happen but that’s why a Proof Reading Procedure is integral to running a decent business and sharing blogs, sending out emails and posting on social media.

    One single typo or spelling error can change the meaning of your entire piece of content. Take a look at some of the worst examples we've stumbled across...

     

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    Jan 7, 2020 2:36:00 PM

    The Importance of Font Management Software

    I tried a Font Management Tool and even I was surprised what happened next!

    I think you will agree with me when I say!

    You rely heavily on fonts as a graphic designer, and these fonts slow down your computer considerably:

    But does it have to be this way?

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    Dec 31, 2019 2:45:00 PM

    My Predictions on how Digital Marketing will change in the year 2020

    The digital marketing landscape is changing rapidly and continues to do so. These are my predictions for what the future will look like for digital marketers in the year 2020.

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    Dec 24, 2019 1:15:00 PM

    The 5 Ultimate Secrets of Christmas Advertising that every Marketer should know!

    Every marketer should know these 5 Christmas marketing facts for the holiday season.

    1.) Consumer behaviour dictates what shop owners do!

    Ever wonder why the Christmas holidays continue to start earlier and earlier every year? Consumer behaviour shows that shopping for Christmas can start as early as September and October. 

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    Dec 17, 2019 10:13:00 AM

    3 of the Worst Worldwide Christmas Promotions of All Time!

    1. Greggs and the Sausage Roll Jesus.

    BBC

    This is from 2017, where Greggs the company that sells sausage rolls and other baked goods came under fire for swapping Jesus for a sausage roll. The sausage roll is an iconic staple in the Greggs family. It annoyed a lot of Christians, especially with its depiction of Jesus as a sausage roll.

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    Dec 10, 2019 2:00:00 PM

    The Christmas Adverts of 2019

    It’s that time of year again, the Christmas adverts have made the rounds on the TV and some of you might be sick of them already, but some of you might not be! Well, we thought now would be the perfect time to do a 2019 Christmas Round-Up to see which company ‘won’ Christmas! With so many companies battling for the prize, we’ll try to keep it brief!

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    Dec 3, 2019 12:35:00 PM

    The Future of Digital Marketing

    The digital marketing landscape is ever-evolving, with various techniques not only emerging but becoming an intrinsic part of what we do in our roles as marketers. But what does the near-future hold exactly?

    From voice-activated and visual search to AI and video, there are many components to consider. Let’s take a quick look at four key areas and trends to help chart our industry’s future road map.

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