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    Mar 27, 2018 1:30:00 PM

    Because Colour is Everything

     

    Subtle and impactful is probably the best way to describe this mid-nineties Ariel advert. It pointedly gets the advertisers message across about the importance of colour, and as a result it has become a well-known advertising classic.

    The clever use of flags adds texture to its message regarding identity, history, psyche and
    power. In fact, flags can maybe be considered the origin of all branding, and indeed today contemporary branding tries to bring the succinct visual messaging of flags to corporate brands.  

    It’s not news to anyone that colour can have pronounced psychological effects on people and as such colour plays a vital role in developing the visual voice of a brand.

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    Mar 20, 2018 1:30:00 PM

    Getting better ROI from Facebook advertising

     

    Facebook is an era defining company and it could be said that the 2.07 billion monthly active users are the Facebook generation. A generation typified by a desire to engage with and to be engaged by others.

    generation where 50% of users aged between 18-24 log on as soon as they wake up  (Source: The Social Skinny). A generation who on average spend 20 minutes on  the site each time they log on (Source:  Info Docket). A generation not to be ignored by those looking to promote their  business.

    It is not luck that Facebook is so compelling for users, it’s algorithm is designed to make it as compelling as possible and as such Facebook favours relevant creative content.

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