Next month IKEA is coming to Exeter and I don’t know if you’ve noticed but there will be a lot going on in the weeks leading up to the stores grand opening.

IKEA have put a lot of thought and planning into their current marketing campaign by creating a variety of physical spaces. They’re not just putting up billboards and running social media campaigns, instead they’re doing what IKEA do best; they’re decorating.

Apr 19, 2018 1:00:00 PM

Wonderful from Wonderbra

Print creative that grabs your attention.

There are a few great brands out there that still embrace true experimental creative and regardless of the agency Wonderbra is definitely one of those brands. We can only hope to have the opportunity to pitch for them one day, but until that time we will have to content ourselves with marveling at their... I was going to say advertising.

Apr 17, 2018 3:29:00 PM

Let's Talk About Digital Advertising

From Pay Per Click to Display, video and sponsored posts, remarketing and email, there are a growing number of affordable and attractive options for businesses to promote themselves online.

Digital advertising reaches across platforms and devices and if managed correctly, it can drive leads, conversions and sales.

Analytics and measurement tools enable advertisers to gain greater insight into their advertising effectiveness than could ever be achieved by traditional methods.

Apr 10, 2018 3:30:00 PM

Let's talk about Social Media

The influence of social media over brands and their relationships with their customers and clients has been debated for sometime.

We can all think of examples of when social media has been managed well, for example Dutch airline KLM have implanted social media at the heart of their business, equally when it is poorly managed it can damage a brand.

So what are the opportunities for companies on social media:

Apr 3, 2018 1:30:00 PM

Let's Talk About Proven

We launched Proven with a simple vision, a vision which we hope our name conveys. We offer our clients a fully integrated marketing and creative service of the highest quality, but our values differ significantly from other agencies.

All too often Marketing agencies look at their clients as an opportunity to experiment, the chance to try the radical and ‘unproven’. What other sector would do this? This approach is great for the agency as they get to play, experiment and indulge their creativity (which we all love to do), but where does this leave the client?

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