Congratulations, you’ve built a new website, or perhaps you are re branding, everything looks great so you push the “go live” button and wait for the calls to come rolling in… Wouldn’t it be great if things were that simple?
Assuming your web developer knows what they’re doing and your code is up to scratch all the redirects are in place and the site is responsive, the hosting is robust, you have an SSL certificate, sitemap and robots.txt file what more do you need to do?
Unless you have a large advertising budget, the simple answer is SEO.
In this day and age there are very few companies who are willing to blur the line between acceptable and unacceptable because we live in such a sensitive society.
However Postmates, a delivery service that has just launched in New York, have used an ‘out-of-home’ campaign that really resonates with it’s audience in a tongue-in-cheek kind of way, choosing to focus on the reality of how New Yorkers view life rather than just another campaign.
Advertising that makes you look or think twice is good advertising because it got you to acknowledge it.
When you read the word ‘Benetton’ what did you think of? The image of the newborn baby with the umbilical cord still attached or the hospital deathbed of a HIV patient?
Social Media users continue to increase year on year so what better way to advertise than to an audience who spend on average over 2 hours a day scrolling though social media.
There are several ways in which you can generate social media content on your desktop such as Photoshop and Illustrator but if you like to be able to design as and when the opportunity arises you can use mobile applications to be able to create professional social content anywhere.
In 2007 the wildly anticipated ‘The Simpson’s Movie’ was released in theatres, but not before a marketing campaign so brilliant that 20th Century Fox received the 2008 Creativity Award.
Their marketing campaign went above and beyond and proved there are more creative and exciting ways to advertise in a way customers can experience.
DID YOU KNOW THAT OVER 500 MILLION HOURS OF VIDEO ARE WATCHED EVERY WEEK ON YOUTUBE? THAT’S YOUTUBE ALONE, THAT DOESN’T INCLUDE ANY OTHER SOCIAL MEDIA SITES.
Video Marketing is only gaining momentum in the industry, it's extremely rewarding and we believe no business should miss out because of expensive edit suite costs. So we’ve decided to put together a list of some of our favourite software tools to help you create and deliver great videos without having to splash the cash.
Using Social Media as a business can be quite daunting to wrap your head around, even more so when you're a beginner. Here are a few things I picked up in my first few weeks to help you get to grips with posting on Social Media.
Have confidence in what you are posting. My biggest issue when I started posting was confidence. On my personal social media accounts I talk shit all day everyday, but when you’re speaking on behalf of a business, it’s just not the same.