Snapchat haven’t had the easiest past few years with its features being copied by Facebook and Instagram and all of the negative attention surrounding the layout change of its Snapchat stories.
Kylie Jenner who is a huge public influencer dropped a tweet saying that she no longer used Snapchat, by end of trade the following day Snapchat’s stock had dropped 6%, an estimated loss of between $1.3 (£983,320,000.00) and $1.6 billion (£1,210,240,000.00) in market value.
Despite all of this Snapchat is holding its own.
The difference between Virtual Reality and Augmented Reality is quite simple, in VR you can swim underwater with dolphins in a more immersive situation. With AR you can watch the dolphins jump out of your sink.
If you asked a group of people about Augmented Reality, you’d probably get some mixed reactions but the majority would be a positive; ‘Technology can only move forward.’ While that is accurate, I have to wonder if the introduction of widespread AR would really change the way we live our lives that much.
We’ve all heard of Pinterest, we’ve probably all used Pinterest at some point, scrolling through all the images, better known as pins, whether it be looking for some healthy recipes, a new iPhone wallpaper or design inspiration for your upcoming redecorating project.
Pinterest is the perfect place to scroll, save for later and be inspired.
It is becoming increasingly popular year on year which begs the question, why aren’t more businesses using it as a form of marketing or advertising? Sure it will take longer to reap the benefits and it won’t lead to direct sales but that doesn’t mean it’s not a platform worth using.