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    Oct 30, 2018 9:14:00 AM

    The King of Christmas - The British Super Bowl

     

    Christmas is to us what the Super Bowl is to America. Brands spend millions of pounds and most of the year working on creating an advert that will stand above the crowd and make the biggest emotional impact.

    Costas Christmas Cups are out and Starbucks will soon be switching out the white paper cups for the red cups and releasing their Christmas drinks and just this weekend I saw my first Christmas Advert. It looks like Aldi were getting in the running early by releasing a teaser trailer.

    It may only be November but it’s very clear that the holidays are coming and now the anticipation is starting to build as everyone anxiously waits for the big brands to release their entry for the Christmas Competition, all hoping to walk away being crowned ‘Christmas Winner of the Year 2018.’

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    Oct 25, 2018 9:19:00 AM

    How Do You Stay Motivated?

    My dad used to say there are three kinds of people in this world… Those who look for opportunities and those who can’t count. But bad jokes aside this actually got me thinking about motivation, how do you find it, identify it, and more importantly keep it?

    Both in your personal life and in business, I don’t think anyone would argue, it’s pretty important.

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    Oct 23, 2018 9:52:00 AM

    The Challenges of Learning SEO

     

    When I first transferred from the world of television to the world of marketing, I imagined myself to be something like Don Draper, or at least Peggy from later seasons -  writing great copy and drinking spirits.

    However, as it is not the 1960’s any more I found myself surrounded with an overwhelming number of acronyms - PPC, CPC, SEO, DA, UX, SERP  and so on. So, just like Peggy, I decided to enter the brave new world and feed the beast.

    My learning curve of SEO and digital marketing, in general, consisted of three main stages: First I had to learn how to use the tools - pass Google Analytics Individual Qualification; get all the certificates for AdWords; learn the basics of SEO and even though I got all these certificates within a month or two, this was only the beginning. Yes, I knew where to find reports and how to set up campaigns but had very little idea of what those reports actually meant.

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    Oct 23, 2018 9:07:00 AM

    6 Things You Should Know Starting a New Business

     

    So you’ve just started your own business - Congratulations that’s an amazing thing to have achieved and the road won’t be easy, but I promise you it will be worth it.

    We’ve been there and there are moments where you question your life choices but there are also moments where you want to jump up and down and celebrate - and those moments are worth it knowing you’ve worked your way up and you’ve earned it.

    There is a big chance that your business will fail and you won’t make it past your 5th year in the industry. That being said, it doesn’t mean it’s not worth the risk. That’s why we’ve put together some tips to help make your business startup journey a little simpler.‍

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    Oct 16, 2018 11:13:00 AM

    Copy & Creative: Principals of Design to Remember

     

    In this day and age, you’ll come across a variety of people. Some will consider themselves creatives while others believe they don’t have a creative bone in their body.

    You’ll come across individuals who feel they can design creatively but can’t write anything and you’ll have individuals who feel they can write but can’t design.

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    Oct 16, 2018 10:30:00 AM

    FACEBOOKS'S BEEN BREACHED. HERE'S HOW YOU CAN CHECK YOUR DATA.

    It comes as no surprise that Facebook isn’t as secure as we all thought it was. After the previous Cambridge Analytica Scandal, we all learnt the hard way that nothing is safe online.

    We would've hoped that Facebook would have got their act together to ensure nothing like that would ever happen again, but it looks like we were wrong, again.

    Once again a huge amount of data has been breached, on the 25th of September hackers got into the core of Facebook through 3 little bugs, allowing them to take possession of a large number of access tokens, affecting 29 million personal accounts. These tokens are like a digital key, requesting certain information through Facebook.

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    Oct 9, 2018 3:49:00 PM

    Discovering the Apple Screen Time Feature

     

    Apple Screen Time is as interesting as is terrifying...

    So I might be late to the party but I always wait a few weeks after Apple releases their latest updates so I can hopefully, avoid potential issues that could arise such as my battery draining. This is why I have only just discovered their latest ‘Screen Time’ feature and I must say, I only just updated my phone and I’m already a little terrified.

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    Oct 2, 2018 3:42:00 PM

    Marketing Security Tokens at ICO

     

    2017 was the year of the Initial Coin Offering (ICO). 2018 will be the year of the Security Token based ICO, creating a whole new marketing challenge.

    IN THIS ARTICLE WE EXPLORE THE POSSIBLE EVOLUTION OF THE ICO MARKET AND HOW ICO MARKETING WILL NEED TO RISE TO THE CHALLENGE. 


    In 2017 $4.6 billion (US Dollars) of start-up capital was raised via ICO and as a result, the ICO has undoubtedly arrived as a powerful form of Crowdfunding; although a step apart from the mainstream Crowdfunding platforms. 

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