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    Nov 27, 2018 10:10:00 AM

    5 Tips to Shake Off Writers Block - A Copy Writer's Guide

     

    A GREAT WRITER STRUGGLING WITH SELF-DOUBT AND WAYS TO PUT IDEAS ON PAPER - THIS IS WHAT WE CALL WRITER'S BLOCK.

    And just after I write this very sentence - I stop and stare into nothingness for a couple of minutes, then start scrolling my LinkedIn feed, which is modern workplace equivalent of opening and staring into a fridge - because I’m not sure what to write next.


    Writer's block is not something only great writers get, it is very common for mere mortals like you and me to suffer with it too - writer's block. No matter how good your copywriting is, there will be days when your creativity is blocked and there seems like there is nothing you can do to shake the block off. 

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    Nov 13, 2018 9:24:00 AM

    Red: It's Meaning, EMOTION & EVOLUTION

     

    Colours are a weird and wonderful thing. It is bizarre to me that I can look at a colour and automatically understand the feeling and emotion behind it. However, my perception of the very same colour can change depending on the way in which the colour is being presented to me.

    The truth is that everyone might react differently, and as we’ve discussed previously your age is one factor that can alter the way in which you view a colour. Using the same example, Millennials' are more likely to associate the colour green with energy and excitement. Whereas the Baby Boomer generation would associate green with calmness.

    The colour I am going to focus on today is red. When you read the word ‘red’ what was the first thing you thought of? I asked a few people and their answers varied from ‘sexy’ and ‘passion’ to ‘danger’ and even ‘Taylor Swift.’

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    Nov 6, 2018 10:05:00 AM

    The Staged Life of Social Media

     

    HOW MANY TIMES HAVE YOU SEEN A PICTURE POSTED ON INSTAGRAM OR FACEBOOK AND WONDERED IF THE IMAGE WAS STAGED OR REAL?

    Nowadays it’s a murky line. With so many Social Media Influencers/Celebrities and Travellers who get paid to visit places around the world and pose in designer shoes and a designer dress with their back to the camera looking out at the beautiful view in front of them.

    Do you ever wonder what happens before and after the picture is taken because behind every great and seemingly perfect Instagram post is time spent setting up the perfect scene and making sure you've got a decent and tidy space to work in. All that matters is the image within the frame, everything else is just an inconvenience.

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