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    Apr 26, 2019 2:30:00 PM

    IF YOU DO ONE THING TODAY - MAKE SURE IT'S THIS.

    Avengers: Endgame was released yesterday and, well I have no words. Whether a Marvel fan or not Google has a new trick up its sleeve celebrating the movie's release.

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    Apr 23, 2019 4:00:00 PM

    SUPERHERO MARKETING - WHATEVER IT TAKES

    Imagine being in a position where less is more because the end game is too important. If I was to say this article was about the cinematic event of the decade, would you know what movie I’m talking about?

    You might need to take a second or you might already know. April brings with it what some people are calling ‘The Cinematic Event of the Decade’ and by that I mean Avengers: Endgame is hitting our screens on April 26th and yes, I will be there.

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    Apr 18, 2019 4:00:00 PM

    A NEW GENERATION OF ENGLISH

    English is a funny language, I mean 'there' 'their' and 'they're' is enough to confuse anyone. Every year new words are being added to the dictionary which means the language is still evolving. 


    It is no surprise that the way in which we communicate will change due to the new technologies being released, creating alternate ways for us to communicate.

    My friends and I have this running joke that you can always tell when I’m in a bad mood because my text messages will be short and there’s an increase in full stops - and they’re right. If you’ve annoyed me somehow, I get all passive aggressive and make my sentences short and to the point.

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    Apr 16, 2019 3:48:00 PM

    #TrashTag

    There's one great social trend that has come out of 2019 so far and that's #TrashTag.

    There are a million weird and wonderful things, and some not so wonderful to come out of social trends but 2019 has started with one that could just help improve the environment. This new craze, #TrashTag is taking over Instagram and Reddit and let's hope it’s a craze that sticks because this one is actually helping the environment.

    The idea is that you find an area that is littered with trash such as a beach, a park or a patch of road and you take a before picture, with all of the trash and an after picture, one where you’ve cleaned all of the rubbish and it looks beautiful again.

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    Apr 11, 2019 4:01:00 PM

    What Do You Meme? - The Bubonic Plague of Memes

    According to Google Trends ‘memes’ are so commonly shared that it is becoming a more popular search term than ‘Jesus ‘ and with many people spending more time on social media today than they do watching television.

    This gives brands a challenge to stand out amongst a sea of competitors.

    Memes tend to resonate well with all age groups and what makes them special is their ability to communicate attitudes, feelings and situations. Also, they can take the form of text-posts, photos, videos and gifs. This sharp rise in popularity and formats have companies jumping on the meme bandwagon and inserting them into their marketing strategies.

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    Apr 9, 2019 3:45:00 PM

    Ridiculous Work Rules That Are Still in Place Today

    April Fools was last week but there are still several rules enforced that you'd think are a joke.


    A huge percentage of the population spends most of their time in an office, sitting behind a desk. Spending between 8 and 10 hours in a stuffy room, staring at a computer will take its toll eventually. That’s why the majority of companies do what they can to create a nice, open working environment with little personal touches that make the 9 hours you spend at work as comfortable and as motivating as possible.

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    Apr 4, 2019 3:53:00 PM

    SEO 101 - Link building Techniques Part 2

    Link building is an important part of SEO but doing it correctly can be difficult.

    Last time we covered the terminology used within link building and now we will discuss the strategy.

     

    WHY BUILD LINKS?

    Every time a person enters a search query, Google will evaluate it according to its algorithms and try to give the user the most useful and adequate results. No one really knows exactly how these algorithms work, but we do know a few things that have a massive impact on the result.

    One of the factors is how many websites link to yours, Google views it as a way to evaluate and decide how credible your website is.

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