With the introduction of social media, it’s easier to see how many people raise a concern or inspire a backlash, because it all happens in plain sight and once something is trending, the whole world is definitely going to find out about it.
Social media is an incredibly powerful tool, one that can be used for both good and bad. When social media is doing what you want it to, you’re winning. However, when you receive a bad review on Twitter, it’s all downhill from there.
I have a handful of examples but I’m going to start with the one that happened just a few weeks ago.
So you are back, young Cyber-space-walker, much to learn you still have and in this article focus on Metadata, I will.
As with everything SEO related, metadata is much simpler than the term makes it sound. Metadata is usually broken down into Meta-title and Meta-description, both are very important for your SEO campaigns. (There are other tags too, but we will not be discussing the technical side in this article, that will come later.)
It is a truth universally acknowledged that a sales professional needs to be aggressive, a go-getter, hungry and driven. And it’s true, however, I believe sales strategy has to be based on what you sell and more importantly who you sell it to.
Before I joined the Proven team, I used to be Head of Acquisitions for serval big broadcasters, handling seven digit budgets and acquiring programs from around the world. Based on this experience I think I can give insights from the other side. Over the years, I have been pitched thousands of titles and worked with sales professionals whose approaches differed from almost unenthusiastic too overly pushy.
Avengers: Endgame has stolen the spotlight for the last few weeks and is the main topic of conversation but if anybody can take a bit of that attention, it’s Ryan Reynolds as Detective Pikachu.
This week a mysterious ‘Inspector Pikachu’ Twitter account was created to share a single link titled Detective Pikachu - The Full Movie and was a link to YouTube. Ryan Reynolds retweeted the tweet, bringing it to the attention of Warner Brothers and Detective Pikachu and his monumental following.
When I see the word ‘guerilla’ it comes across as very intense and I think of a form of combat and conflict. Add the word ‘marketing’ to it and it sounds like companies are trying to create some sort of combative communication with their audience.
However, guerilla marketing and guerilla warfare do share some similarities in that it aims to surprise the audience and essentially ambush them with an unconventional marketing strategy, high energy and lots of imagination. Guerilla marketing campaigns aim to strike the audience at a more personal and memorable level that is due to leave a lasting impression.