Yes, this is another The Ordinary blog, but this time instead of 10 step routines, peptides and molecular technologies, we will focus on their marketing techniques.
“Huh” - you say? Then maybe you are not into skincare, so let me explain myself.
The Ordinary is a Canadian skincare brand, under the umbrella company of DECIEM. Launched in 2016 it has sent the beauty industry into a meltdown, forced major beauty brands to change their marketing techniques, established a customer base of religious followers and most of its products are just under £10.
So what is the trick and how did they do it? I thought it would be fun to break down their marketing, branding, packaging and outreach techniques and see what is the secret of The Ordinary’s success.
In the world of streaming services, I always find myself shocked when I’m talking to someone who doesn’t have a Netflix account. Like, how else do you watch TV!?
Over the years the way we watch and view content has changed drastically. We used to have 3 or 4 channels, then came digital and packages like Sky TV and Virgin where we had access to a wide range of channels. We also had rental stores such as Blockbuster and Choices. ( Does anyone else remember Choices!?)