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    Jul 23, 2019 2:30:00 PM

    Why Wasn't Super Mario 2 Pursued in it’s Marketing?

    Mario Maker 2 has been out for a few days now and, if you don’t know, is a game for the Nintendo Switch (the newest console by Nintendo) that allows you to create and play Mario levels, both your own and others.

    With this premise you may see how large the game can get and how long it would take to just play every level, the Youtuber “MatPat” from The Game Theorists has worked out the exact number of unique levels possible while eliminating any levels not considered “fun” using a set of criteria, which you can see here:
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    Jul 23, 2019 10:30:00 AM

    INBOUND MARKETING. WHAT IS IT AND WHY SHOULD YOU CARE?

    We've all heard of Inbound Marketing, but you might not know more then that. Our infographic explains exactly what Inbound Marketing is and why you should care about it.

    Inbound Marketing is an essential part of your strategy - it allows you to target your core audience with creative and intelligent content that is relevant.

    Take a look at our Infographic to see why you should be considering an Inbound Marketing strategy for your business.

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    Jul 18, 2019 10:30:00 AM

    Welcome To The World Of Facebook Advertising - Chapter 1

    Over the next few weeks, I am going to take you through setting up your very own Facebook advertising campaign whilst also giving you Proven hints and tips to help you maximise your advertising campaigns.

    Today I am going to talk to you about why Facebook is such an impressive advertising tool and help you get set up with a business manager account so you are ready to start building your advertising campaigns.

    Facebook has become such a massive tool within the advertising industry and it's hard not to see why with users spending an average of 35 minutes per day on the platform and opening the site/app an average of 8 times every day. With 93% of social media advertisers using Facebook to advertise it may seem like a crowded area but with the endless targeting, demographic and placement options Facebook offers there’s plenty of opportunities to get your company in front of the right audiences! Below I’ve listed my top 5 reasons to advertise on Facebook. 

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    Jul 16, 2019 10:30:00 AM

    EXTRAORDINARY SUCCESS FOR THE ORDINARY BEAUTY PRODUCTS - EMBRACING THE EDUCATED CUSTOMER

    Yes, this is another The Ordinary blog, but this time instead of 10 step routines, peptides and molecular technologies, we will focus on their marketing techniques. 

    “Huh” - you say? Then maybe you are not into skincare, so let me explain myself. 

    The Ordinary is a Canadian skincare brand, under the umbrella company of DECIEM. Launched in 2016 it has sent the beauty industry into a meltdown, forced major beauty brands to change their marketing techniques, established a customer base of religious followers and most of its products are just under £10. 

    So what is the trick and how did they do it? I thought it would be fun to break down their marketing, branding, packaging and outreach techniques and see what is the secret of The Ordinary’s success.

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    Jul 9, 2019 2:45:00 PM

    NETFLIX IS KING OF STREAMING SERVICES - BUT FOR HOW LONG?

    In the world of streaming services, I always find myself shocked when I’m talking to someone who doesn’t have a Netflix account. Like, how else do you watch TV!?

    Over the years the way we watch and view content has changed drastically. We used to have 3 or 4 channels, then came digital and packages like Sky TV and Virgin where we had access to a wide range of channels. We also had rental stores such as Blockbuster and Choices. ( Does anyone else remember Choices!?) 

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