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    Oct 29, 2019 10:22:00 AM

    The Importance of Copywriting

    Facts tell, whilst emotions continue to sell. Customers today are bombarded with more information than ever before, your copy needs to be exceptional to stand out. People scour the internet on platforms such as Instagram and Facebook, and relevant blogs for their content fix of the day.

    Content is still king. Content creation is not simple, it has a few complexities to it. Clearly time must be spent in order to produce meaningful content, that ravenous readers want to consume.  

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    Oct 22, 2019 12:59:00 PM

    Text Formatting in Illustrator

    The Guru (not me) has come back and has more lessons to share. Some shortcuts that I have learned during his teachings are:

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    Oct 15, 2019 12:31:00 PM

    The trio of design: The Adobe suite

    The holy trinity of design software. The Adobe Suite is extremely powerful. With these tips from a magical guru (not me), we can extract more value from these powerful tools. The tools we will be focusing on today will be Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. But whats the difference?

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    Oct 8, 2019 11:45:00 AM

    The Psychology of Colour in Marketing and Branding

    Everyone loves colours, especially young children with their Crayola crayons. Colours convey messages, evoke emotions, and add simple brilliance to everyday things. Colours evoke emotion on ways that brands can be perceived. Colour often gives dimension to a brands personality, this way a brand is able to differentiate itself from the pack.

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    Oct 1, 2019 3:04:00 PM

    5 tips you’ll need to supercharge your social channels effectiveness

    With the world of online marketing changing so rapidly, it’s imperative that one measures and adapts with every aspect of their Social Media and content marketing strategy. It’s important to adapt to what the audience engages with the best, in order to gain a head start in the content marketing race.

    But how should you test? Should you use a checklist? Should you just guess and leave it to fate?

    I think not. Below are some top tips.

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