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    David Coggin

    David Coggin

    An Account Manager with experience in both Digital and Print marketing. Responsible for developing client relationships, managing workloads and delivering projects within agreed deadlines.

    Recent Posts

    Dec 3, 2019 12:35:00 PM

    The Future of Digital Marketing

    The digital marketing landscape is ever-evolving, with various techniques not only emerging but becoming an intrinsic part of what we do in our roles as marketers. But what does the near-future hold exactly?

    From voice-activated and visual search to AI and video, there are many components to consider. Let’s take a quick look at four key areas and trends to help chart our industry’s future road map.

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    Nov 12, 2019 12:37:00 PM

    Welcome to the world of Facebook Advertising - Chapter 2!

    Welcome back for chapter 2 in our ‘Welcome to the world of Facebook Advertising’ series. In today's article, I am going to walk through the entire process of setting up your first ad campaign in Facebook Ads Manager.

    First up let me tell you a bit about Ads Manager. This is where you will Set up Facebook ad campaigns, create new ad sets and ads, manage Facebook ad bids, target many different audiences, optimise your ad campaigns, keep track of your campaigns’ performance & A/B test your Facebook ad campaigns.

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    Jul 18, 2019 10:30:00 AM

    Welcome To The World Of Facebook Advertising - Chapter 1

    Over the next few weeks, I am going to take you through setting up your very own Facebook advertising campaign whilst also giving you Proven hints and tips to help you maximise your advertising campaigns.

    Today I am going to talk to you about why Facebook is such an impressive advertising tool and help you get set up with a business manager account so you are ready to start building your advertising campaigns.

    Facebook has become such a massive tool within the advertising industry and it's hard not to see why with users spending an average of 35 minutes per day on the platform and opening the site/app an average of 8 times every day. With 93% of social media advertisers using Facebook to advertise it may seem like a crowded area but with the endless targeting, demographic and placement options Facebook offers there’s plenty of opportunities to get your company in front of the right audiences! Below I’ve listed my top 5 reasons to advertise on Facebook. 

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    Jun 10, 2019 8:52:54 AM

    MODERN MARKETING IS JUST LIKE DATING

    These days, if you're single, there are countless ways to meet someone new - which means the modern dating world can be tricky to navigate.

    Think back to what dating was like in the ’90s. There were Dating agencies, lonely hearts columns, useless matchmaking with friends setting you up with their ‘amazing’ friend or even just picking someone up in a bar. There was a lot less stigma towards playing the field before eventually settling down with ‘the one’. Fast forward to the present day and the dating game and how we go about finding ‘the one’ has changed massively due to technology.

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    May 7, 2019 2:30:00 PM

    TAKE IT TO THE STREETS - GUERILLA MARKETING OR GUERILLA WARFARE

    When I see the word ‘guerilla’ it comes across as very intense and I think of a form of combat and conflict. Add the word ‘marketing’ to it and it sounds like companies are trying to create some sort of combative communication with their audience.

    However, guerilla marketing and guerilla warfare do share some similarities in that it aims to surprise the audience and essentially ambush them with an unconventional marketing strategy, high energy and lots of imagination. Guerilla marketing campaigns aim to strike the audience at a more personal and memorable level that is due to leave a lasting impression.

     

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    Apr 11, 2019 4:01:00 PM

    What Do You Meme? - The Bubonic Plague of Memes

    According to Google Trends ‘memes’ are so commonly shared that it is becoming a more popular search term than ‘Jesus ‘ and with many people spending more time on social media today than they do watching television.

    This gives brands a challenge to stand out amongst a sea of competitors.

    Memes tend to resonate well with all age groups and what makes them special is their ability to communicate attitudes, feelings and situations. Also, they can take the form of text-posts, photos, videos and gifs. This sharp rise in popularity and formats have companies jumping on the meme bandwagon and inserting them into their marketing strategies.

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