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    Davin Broadbent

    Davin Broadbent

    A creative, marketing and advertising professional with over 18 years experience working on both client and agency sides of the industry.

    Recent Posts

    Nov 19, 2019 12:30:00 PM

    How to get better at talking to people

    Lets face it, lots of people struggle with making conversation, small talk is ironically a big part of most of our lives and for many it can be an absolute nightmare.

    From job interviews to networking events, client meetings and social gatherings, how do you fill that awkward silence without putting your foot somewhere it shouldn’t be?

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    Nov 5, 2019 9:49:00 AM

    TikTok – The rise of short form social video

    So what is TikTok?

    Launched in 2017 for the western market TikTok is basically a short form social video platform that allows its users to create and share short 3-15 second videos and looping videos of up to 1 minute. The platform is essentially the same as the Chinese version called Douyin, both of which are owned by parent company ByteDance. With over 800 million downloads and counting TikTok was able to rapidly expand its user base in August 2017 when Musical.ly another 15 second video streaming and lip sync app was acquired and all it’s users were transferred to TikTok. The TikTok logo is actually a combination of the Musical.ly and Douyin logos.

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    Aug 20, 2019 6:05:00 AM

    How to sell a rubber chicken.

    For the purposes of this piece, a rubber chicken is an analogy for something most of us don’t want or need, and yet Loftus International one of many companies who produce rubber chickens sell between 10 -20 thousand per year. That’s either a lot of prop comedy or there is something else happening here.

    In this upside down and topsy turvy world, media manipulation is openly discussed as a legitimate tactic from politics through to marketing and the line between the two has never been thinner. There has never been a more media savvy generation with people openly courting social media fame, the rise of the influencer, the awareness of “mise en scène”. Everyone is vying for attention and with the proliferation of channels and content it seems like everyone from brands to producers and even politicians are shouting “look at me”.

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    Mar 1, 2019 3:19:00 PM

    Just Be Creative

    I'm going out on a limb and I'm going to assume that at some point someone has asked you to solve a problem by being creative. How did that work out?

    Asking someone to "be creative" can cause a wide range of reactions from fear and panic all the way through to excitement and joy. Read More
    Oct 25, 2018 9:19:00 AM

    How Do You Stay Motivated?

    My dad used to say there are three kinds of people in this world… Those who look for opportunities and those who can’t count. But bad jokes aside this actually got me thinking about motivation, how do you find it, identify it, and more importantly keep it?

    Both in your personal life and in business, I don’t think anyone would argue, it’s pretty important.

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    May 29, 2018 1:35:00 PM

    9 vital steps to launching a successful website in 2018

     

    Congratulations, you’ve built a new website, or perhaps you are re branding, everything looks great so you push the “go live” button and wait for the calls to come rolling in… Wouldn’t it be great if things were that simple?

    Assuming your web developer knows what they’re doing and your code is up to scratch all the redirects are in place and the site is responsive, the hosting is robust, you have an SSL certificate, sitemap and robots.txt file what more do you need to do?

    Unless you have a large advertising budget, the simple answer is SEO.

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    May 3, 2018 1:30:00 PM

    Let's talk about the future of B2B Marketing

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    Apr 19, 2018 1:00:00 PM

    Wonderful from Wonderbra

     

    Print creative that grabs your attention.

    There are a few great brands out there that still embrace true experimental creative and regardless of the agency Wonderbra is definitely one of those brands. We can only hope to have the opportunity to pitch for them one day, but until that time we will have to content ourselves with marveling at their... I was going to say advertising.

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