As a content marketer, there are so many resources out there available for us to use to help make our lives easier. From social calendars to image resources and link builders.
They are all essential tools we should have in our belts but as there are just so many to choose from, we thought we’d round up some of our Proven favourites.Read More
With the introduction of the internet and new avenues of advertising and reaching your audience, direct mail took a small hit, but that doesn’t mean it isn’t a useful marketing technique. One that can work alongside your Inbound Marketing strategy if you do it right.
The Direct Marketing Association (DMA) analysed data and found that direct mail has a 4.4% response rate, reasonably high considering the response rate for emails is 0.12%.Read More
Brands can no longer sit back and keep going without getting involved. With our society a mix of nonsense and confusion we need, more than ever, for brands to speak up, speak out and encourage social change and teach the world what really matters.
Over the recent few years, we’ve seen big brands such as Nike and Gillette doing more than just advertising their products, they’re taking a stand. Standing up for something they believe in and doing their bit through their marketing to ensure we know where they stand and hopefully, encouraging change in the process.Read More
We've all heard of Inbound Marketing, but you might not know more then that. Our infographic explains exactly what Inbound Marketing is and why you should care about it.
Inbound Marketing is an essential part of your strategy - it allows you to target your core audience with creative and intelligent content that is relevant.
Take a look at our Infographic to see why you should be considering an Inbound Marketing strategy for your business.Read More
In the world of streaming services, I always find myself shocked when I’m talking to someone who doesn’t have a Netflix account. Like, how else do you watch TV!?
Over the years the way we watch and view content has changed drastically. We used to have 3 or 4 channels, then came digital and packages like Sky TV and Virgin where we had access to a wide range of channels. We also had rental stores such as Blockbuster and Choices. ( Does anyone else remember Choices!?)Read More
You might have been wondering why you haven’t seen as many articles coming from us over the last few weeks and here’s why…Read More
With the introduction of social media, it’s easier to see how many people raise a concern or inspire a backlash, because it all happens in plain sight and once something is trending, the whole world is definitely going to find out about it.
Social media is an incredibly powerful tool, one that can be used for both good and bad. When social media is doing what you want it to, you’re winning. However, when you receive a bad review on Twitter, it’s all downhill from there.
I have a handful of examples but I’m going to start with the one that happened just a few weeks ago.Read More