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    Ryan Wimalasena

    Ryan Wimalasena

    A creative digital marketer with a range of multicultural experiences in Southeast Asia who helps clients develop effective marketing solutions to promote services, products, events and campaigns.

    Recent Posts

    Jan 7, 2020 2:36:00 PM

    The Importance of Font Management Software

    I tried a Font Management Tool and even I was surprised what happened next!

    I think you will agree with me when I say!

    You rely heavily on fonts as a graphic designer, and these fonts slow down your computer considerably:

    But does it have to be this way?

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    Dec 31, 2019 2:45:00 PM

    My Predictions on how Digital Marketing will change in the year 2020

    The digital marketing landscape is changing rapidly and continues to do so. These are my predictions for what the future will look like for digital marketers in the year 2020.

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    Dec 24, 2019 1:15:00 PM

    The 5 Ultimate Secrets of Christmas Advertising that every Marketer should know!

    Every marketer should know these 5 Christmas marketing facts for the holiday season.

    1.) Consumer behaviour dictates what shop owners do!

    Ever wonder why the Christmas holidays continue to start earlier and earlier every year? Consumer behaviour shows that shopping for Christmas can start as early as September and October. 

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    Dec 17, 2019 10:13:00 AM

    3 of the Worst Worldwide Christmas Promotions of All Time!

    1. Greggs and the Sausage Roll Jesus.

    BBC

    This is from 2017, where Greggs the company that sells sausage rolls and other baked goods came under fire for swapping Jesus for a sausage roll. The sausage roll is an iconic staple in the Greggs family. It annoyed a lot of Christians, especially with its depiction of Jesus as a sausage roll.

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    Nov 26, 2019 1:00:00 PM

    When you learn these magical writing tips, you’ll never view a blog post the same way again!

    In my previous copywriting blog post, we discussed the ways in which you could write an effective and engaging blog post.

    I think you’ll agree with me when I say.

    It’s really hard to keep a reader engaged.

    Or is it?

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    Oct 29, 2019 10:22:00 AM

    The Importance of Copywriting

    Facts tell, whilst emotions continue to sell. Customers today are bombarded with more information than ever before, your copy needs to be exceptional to stand out. People scour the internet on platforms such as Instagram and Facebook, and relevant blogs for their content fix of the day.

    Content is still king. Content creation is not simple, it has a few complexities to it. Clearly time must be spent in order to produce meaningful content, that ravenous readers want to consume.  

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    Oct 22, 2019 12:59:00 PM

    Text Formatting in Illustrator

    The Guru (not me) has come back and has more lessons to share. Some shortcuts that I have learned during his teachings are:

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    Oct 15, 2019 12:31:00 PM

    The trio of design: The Adobe suite

    The holy trinity of design software. The Adobe Suite is extremely powerful. With these tips from a magical guru (not me), we can extract more value from these powerful tools. The tools we will be focusing on today will be Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. But whats the difference?

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