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    Ryan Wimalasena

    Ryan Wimalasena

    A creative digital marketer with a range of multicultural experiences in Southeast Asia who helps clients develop effective marketing solutions to promote services, products, events and campaigns.

    Recent Posts

    Nov 26, 2019 1:00:00 PM

    When you learn these magical writing tips, you’ll never view a blog post the same way again!

    In my previous copywriting blog post, we discussed the ways in which you could write an effective and engaging blog post.

    I think you’ll agree with me when I say.

    It’s really hard to keep a reader engaged.

    Or is it?

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    Oct 29, 2019 10:22:00 AM

    The Importance of Copywriting

    Facts tell, whilst emotions continue to sell. Customers today are bombarded with more information than ever before, your copy needs to be exceptional to stand out. People scour the internet on platforms such as Instagram and Facebook, and relevant blogs for their content fix of the day.

    Content is still king. Content creation is not simple, it has a few complexities to it. Clearly time must be spent in order to produce meaningful content, that ravenous readers want to consume.  

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    Oct 22, 2019 12:59:00 PM

    Text Formatting in Illustrator

    The Guru (not me) has come back and has more lessons to share. Some shortcuts that I have learned during his teachings are:

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    Oct 15, 2019 12:31:00 PM

    The trio of design: The Adobe suite

    The holy trinity of design software. The Adobe Suite is extremely powerful. With these tips from a magical guru (not me), we can extract more value from these powerful tools. The tools we will be focusing on today will be Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. But whats the difference?

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    Oct 8, 2019 11:45:00 AM

    The Psychology of Colour in Marketing and Branding

    Everyone loves colours, especially young children with their Crayola crayons. Colours convey messages, evoke emotions, and add simple brilliance to everyday things. Colours evoke emotion on ways that brands can be perceived. Colour often gives dimension to a brands personality, this way a brand is able to differentiate itself from the pack.

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    Oct 1, 2019 3:04:00 PM

    5 tips you’ll need to supercharge your social channels effectiveness

    With the world of online marketing changing so rapidly, it’s imperative that one measures and adapts with every aspect of their Social Media and content marketing strategy. It’s important to adapt to what the audience engages with the best, in order to gain a head start in the content marketing race.

    But how should you test? Should you use a checklist? Should you just guess and leave it to fate?

    I think not. Below are some top tips.

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    Sep 17, 2019 2:30:00 PM

    WHY USE A FACEBOOK CHAT-BOT?

    The world of marketing is constantly changing. Marketers need to use new ways to engage and captivate their users. With over 1 billion people logging into Facebook every day and Facebook Messenger being the 3rd most used app in the world.

    Facebook as a platform should not be ignored. Especially with open rates as high as 80%, and a click-through rate of 13%. In comparison to email marketing which only had an open rate of 33% and a 2.1% click-through rate. Facebook Messenger clearly dominates the competition.

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