If you have ever managed a social media page you have probably googled ‘best social media strategy ideas,’ or’ social media post ideas’ - and you probably found almost 70% of those articles are not helpful.
All they tell you is to create engaging and creative content to trigger an emotional response, but what if you’re managing a social page for say an accounting firm, or something very niche and… sorry accountants, but not something all that exciting? And even if you are lucky enough to manage a fun page, what qualifies as engaging content?
So today, I am not going to give you a ready-made guide on “how to create engaging content,” instead, I thought we could break down an example of why Samson the ladle has become a new Instagram sensation and why 150k followers, including myself, enjoy following a ladle around his daily duties.
IN MY LAST POST, WE TALKED ABOUT SITE AUDIT AS THE BEST STARTING POINT FOR YOUR SEO CAMPAIGN. THIS WEEK I WILL TALK ABOUT KEYWORD RESEARCH BECAUSE NO SEO CAMPAIGN CAN BE PERFORMED WITHOUT KNOWING WHICH KEYWORD YOU ARE GOING TO OPTIMIZE FOR.
But first things first, what is keyword research? Keyword research is a way to identify the best keywords for your SEO or PPC campaign and the way you perform research differs depending on if you are going for paid or organic search. This time I’ll be focusing on organic search and later I’ll give you some tips on PPC too.
LET’S TAKE A LOOK AT HOW PEOPLE ADOPT INNOVATIONS - SOMETHING KNOWN AS DIFFUSION OF INNOVATION CURVE.
So my Dad was a computer geek in the time and place where this concept didn’t exist (the Republic of Georgia in 1980s.) Back then he was getting his PhD in Psychology and Sociology and in his free time building PCs from scratch in a little makeshift man cave in our house. He would bring home boxes and boxes of parts and then make a PC, using a small Russian made TV as a monitor. Needless to say, my Mum didn’t like the building part, but she was fascinated by the machine once it was up and running (Early Majority).