HOW TO SOLVE THE SME MARKETING CHALLENGE.

September, 18 2020
SOLVING THE SME MARKETING CHALLENGE
WITH A SMALL BUDGET THAT YOU ABSOLUTELY CAN'T AFFORD TO WASTE, HOW DO YOU, WITHOUT ANY FORMAL MARKETING KNOWLEDGE, MARKET YOUR BUSINESS AND YOUR OFFERING? 

 

Imagine you spend between 2-5 years building a successful business, literally building from the ground up. You develop the product or service, agonise over key hires, bootstrap and save where you can, wearing multiple hats, driving sales, managing operations working with suppliers, handling accounts and the list goes on.

 

It soon becomes obvious that you need to roll back a few of your responsibilities, the obvious choice for an entrepreneur is to focus on sales and product or service delivery, grow those key accounts that you have built relationships with and keep revenue rolling in.

 

You will probably at some point need to put a structure in place to deliver new business because you no longer have time to do all the prospecting that you used to.

 

There are lots of choices available and because you have a fairly instinctive understanding of your market based on years of work and experience, you know where your customers are and how they prefer to buy, so you can narrow your focus a little.

 

NOW COMES THE CHALLENGE...

 

With a small budget that you absolutely can’t afford to waste, how do you, without any formal marketing knowledge, market your business and your offering?

 

This is the SME marketing challenge. SMEs need to see value, many are risk averse and most don’t have discretionary funding to waste on experimental advertising or unmeasurable campaigns. Do you hire an agency? Do you risk bringing on an in-house marketeer? How do you make the right choice when getting it wrong could have serious consequences?

 

Believe it or not this is a common problem and one that so far doesn’t have a definitive answer, well I say so far because Proven have put together a service that addresses this exact issue.

 

What if you didn’t need to hire an in-house marketeer, or, if you are happy to handle the strategy but lack the resources to deliver it, what if you no longer needed multiple agencies to plug the gap?

 

PROVEN HAVE CREATED SPECIALIST TEAMS OF MARKETEERS THAT PLUG INTO YOUR BUSINESS AND DELIVER MARKETING JUST LIKE AN IN-HOUSE MARKETING DEPARTMENT.

 

Proven have created specialist teams of Marketeers that plug into your business and deliver your marketing just like an in-house Marketing Department, we call these PODs. Most SMEs can take on a POD for less than the cost of a single hire with minimal risk and immediately expand their marketing capabilities. Each member of your POD will fit in just like the rest of your employees, they can virtually attend meetings (we’ve all seen Zoom and Teams right?) produce reports, build strategies, send and receive company emails and most importantly deliver high value marketing output.

 

Behind every POD sits on-tap specialists such as web designers, editors and videographers who can be easily accessed to deliver complex or showpiece marketing activity.

 

SHIFTS IN THE GLOBAL ECONOMY HAVE PROVEN THAT THE FUTURE OF BUSINESS IS FAR MORE FLEXIBLE THAN WE PREVIOUSLY THOUGHT, THE FUTURE OF MARKETING NEEDS TO BE EQUALLY MALLEABLE.

 

Shifts in the global economy have proven that the future of business is far more flexible than we previously thought, the future of marketing needs to be equally malleable. PODs are proven, cost-effective and scalable allowing SMEs to free up time and more importantly capital to focus on doing what they do best. We challenge you to find a better solution for SME marketing.

 

 

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