Oct 15, 2019 12:31:00 PM

The trio of design: The Adobe suite

The holy trinity of design software. The Adobe Suite is extremely powerful. With these tips from a magical guru (not me), we can extract more value from these powerful tools. The tools we will be focusing on today will be Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. But whats the difference?

Oct 8, 2019 11:45:00 AM

The Psychology of Colour in Marketing and Branding

Everyone loves colours, especially young children with their Crayola crayons. Colours convey messages, evoke emotions, and add simple brilliance to everyday things. Colours evoke emotion on ways that brands can be perceived. Colour often gives dimension to a brands personality, this way a brand is able to differentiate itself from the pack.

Oct 1, 2019 3:04:00 PM

5 tips you’ll need to supercharge your social channels effectiveness

With the world of online marketing changing so rapidly, it’s imperative that one measures and adapts with every aspect of their Social Media and content marketing strategy. It’s important to adapt to what the audience engages with the best, in order to gain a head start in the content marketing race.

But how should you test? Should you use a checklist? Should you just guess and leave it to fate?

I think not. Below are some top tips.

Sep 17, 2019 2:30:00 PM

WHY USE A FACEBOOK CHAT-BOT?

The world of marketing is constantly changing. Marketers need to use new ways to engage and captivate their users. With over 1 billion people logging into Facebook every day and Facebook Messenger being the 3rd most used app in the world.

Facebook as a platform should not be ignored. Especially with open rates as high as 80%, and a click-through rate of 13%. In comparison to email marketing which only had an open rate of 33% and a 2.1% click-through rate. Facebook Messenger clearly dominates the competition.

Sep 3, 2019 2:25:00 PM

YOUR SOCIAL MEDIA CHECKLIST

According to a survey conducted last year, internet users are now spending an average of almost 2 and a half hours on social media EVERY SINGLE DAY. That's over 16 hours a week!

Aug 28, 2019 3:52:00 PM

7 Must Have Resources for the Content Marketer

As a content marketer, there are so many resources out there available for us to use to help make our lives easier. From social calendars to image resources and link builders.

They are all essential tools we should have in our belts but as there are just so many to choose from, we thought we’d round up some of our Proven favourites.

Aug 20, 2019 6:05:00 AM

How to sell a rubber chicken.

For the purposes of this piece, a rubber chicken is an analogy for something most of us don’t want or need, and yet Loftus International one of many companies who produce rubber chickens sell between 10 -20 thousand per year. That’s either a lot of prop comedy or there is something else happening here.

In this upside down and topsy turvy world, media manipulation is openly discussed as a legitimate tactic from politics through to marketing and the line between the two has never been thinner. There has never been a more media savvy generation with people openly courting social media fame, the rise of the influencer, the awareness of “mise en scène”. Everyone is vying for attention and with the proliferation of channels and content it seems like everyone from brands to producers and even politicians are shouting “look at me”.

Aug 13, 2019 9:30:00 AM

YOU'VE GOT DIRECT MAIL.

With the introduction of the internet and new avenues of advertising and reaching your audience, direct mail took a small hit, but that doesn’t mean it isn’t a useful marketing technique. One that can work alongside your Inbound Marketing strategy if you do it right.

The Direct Marketing Association (DMA) analysed data and found that direct mail has a 4.4% response rate, reasonably high considering the response rate for emails is 0.12%.

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