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    Dec 24, 2019 1:15:00 PM

    The 5 Ultimate Secrets of Christmas Advertising that every Marketer should know!

    Every marketer should know these 5 Christmas marketing facts for the holiday season.

    1.) Consumer behaviour dictates what shop owners do!

    Ever wonder why the Christmas holidays continue to start earlier and earlier every year? Consumer behaviour shows that shopping for Christmas can start as early as September and October. 

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    Dec 17, 2019 10:13:00 AM

    3 of the Worst Worldwide Christmas Promotions of All Time!

    1. Greggs and the Sausage Roll Jesus.

    BBC

    This is from 2017, where Greggs the company that sells sausage rolls and other baked goods came under fire for swapping Jesus for a sausage roll. The sausage roll is an iconic staple in the Greggs family. It annoyed a lot of Christians, especially with its depiction of Jesus as a sausage roll.

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    Dec 10, 2019 2:00:00 PM

    The Christmas Adverts of 2019

    It’s that time of year again, the Christmas adverts have made the rounds on the TV and some of you might be sick of them already, but some of you might not be! Well, we thought now would be the perfect time to do a 2019 Christmas Round-Up to see which company ‘won’ Christmas! With so many companies battling for the prize, we’ll try to keep it brief!

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    Dec 3, 2019 12:35:00 PM

    The Future of Digital Marketing

    The digital marketing landscape is ever-evolving, with various techniques not only emerging but becoming an intrinsic part of what we do in our roles as marketers. But what does the near-future hold exactly?

    From voice-activated and visual search to AI and video, there are many components to consider. Let’s take a quick look at four key areas and trends to help chart our industry’s future road map.

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    Nov 26, 2019 1:00:00 PM

    When you learn these magical writing tips, you’ll never view a blog post the same way again!

    In my previous copywriting blog post, we discussed the ways in which you could write an effective and engaging blog post.

    I think you’ll agree with me when I say.

    It’s really hard to keep a reader engaged.

    Or is it?

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    Nov 19, 2019 12:30:00 PM

    How to get better at talking to people

    Lets face it, lots of people struggle with making conversation, small talk is ironically a big part of most of our lives and for many it can be an absolute nightmare.

    From job interviews to networking events, client meetings and social gatherings, how do you fill that awkward silence without putting your foot somewhere it shouldn’t be?

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    Nov 12, 2019 12:37:00 PM

    Welcome to the world of Facebook Advertising - Chapter 2!

    Welcome back for chapter 2 in our ‘Welcome to the world of Facebook Advertising’ series. In today's article, I am going to walk through the entire process of setting up your first ad campaign in Facebook Ads Manager.

    First up let me tell you a bit about Ads Manager. This is where you will Set up Facebook ad campaigns, create new ad sets and ads, manage Facebook ad bids, target many different audiences, optimise your ad campaigns, keep track of your campaigns’ performance & A/B test your Facebook ad campaigns.

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    Nov 5, 2019 9:49:00 AM

    TikTok – The rise of short form social video

    So what is TikTok?

    Launched in 2017 for the western market TikTok is basically a short form social video platform that allows its users to create and share short 3-15 second videos and looping videos of up to 1 minute. The platform is essentially the same as the Chinese version called Douyin, both of which are owned by parent company ByteDance. With over 800 million downloads and counting TikTok was able to rapidly expand its user base in August 2017 when Musical.ly another 15 second video streaming and lip sync app was acquired and all it’s users were transferred to TikTok. The TikTok logo is actually a combination of the Musical.ly and Douyin logos.

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