Yes, this is another The Ordinary blog, but this time instead of 10 step routines, peptides and molecular technologies, we will focus on their marketing techniques.
“Huh” - you say? Then maybe you are not into skincare, so let me explain myself.
The Ordinary is a Canadian skincare brand, under the umbrella company of DECIEM. Launched in 2016 it has sent the beauty industry into a meltdown, forced major beauty brands to change their marketing techniques, established a customer base of religious followers and most of its products are just under £10.
So what is the trick and how did they do it? I thought it would be fun to break down their marketing, branding, packaging and outreach techniques and see what is the secret of The Ordinary’s success.
Avengers: Endgame has stolen the spotlight for the last few weeks and is the main topic of conversation but if anybody can take a bit of that attention, it’s Ryan Reynolds as Detective Pikachu.
This week a mysterious ‘Inspector Pikachu’ Twitter account was created to share a single link titled Detective Pikachu - The Full Movie and was a link to YouTube. Ryan Reynolds retweeted the tweet, bringing it to the attention of Warner Brothers and Detective Pikachu and his monumental following.