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    Jan 21, 2020 12:45:00 PM

    Interesting and Unusual Ads that have my attention.

    Adverts are statements, echoes of a brand, providing ways of presenting companies as something more than vessels for unnecessary purchases.

    In the age of the failing high street, businesses need to speak to us in more creative ways and appeal to our emotions rather than our purse strings. Brands need to change their approach to marketing to stay ahead of the game, and already this year some new campaigns have got our team talking.

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    Dec 17, 2019 10:13:00 AM

    3 of the Worst Worldwide Christmas Promotions of All Time!

    1. Greggs and the Sausage Roll Jesus.


    This is from 2017, where Greggs the company that sells sausage rolls and other baked goods came under fire for swapping Jesus for a sausage roll. The sausage roll is an iconic staple in the Greggs family. It annoyed a lot of Christians, especially with its depiction of Jesus as a sausage roll.

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    Nov 12, 2019 12:37:00 PM

    Welcome to the world of Facebook Advertising - Chapter 2!

    Welcome back for chapter 2 in our ‘Welcome to the world of Facebook Advertising’ series. In today's article, I am going to walk through the entire process of setting up your first ad campaign in Facebook Ads Manager.

    First up let me tell you a bit about Ads Manager. This is where you will Set up Facebook ad campaigns, create new ad sets and ads, manage Facebook ad bids, target many different audiences, optimise your ad campaigns, keep track of your campaigns’ performance & A/B test your Facebook ad campaigns.

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    Nov 5, 2019 9:49:00 AM

    TikTok – The rise of short form social video

    So what is TikTok?

    Launched in 2017 for the western market TikTok is basically a short form social video platform that allows its users to create and share short 3-15 second videos and looping videos of up to 1 minute. The platform is essentially the same as the Chinese version called Douyin, both of which are owned by parent company ByteDance. With over 800 million downloads and counting TikTok was able to rapidly expand its user base in August 2017 when another 15 second video streaming and lip sync app was acquired and all it’s users were transferred to TikTok. The TikTok logo is actually a combination of the and Douyin logos.

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    Aug 20, 2019 6:05:00 AM

    How to sell a rubber chicken.

    For the purposes of this piece, a rubber chicken is an analogy for something most of us don’t want or need, and yet Loftus International one of many companies who produce rubber chickens sell between 10 -20 thousand per year. That’s either a lot of prop comedy or there is something else happening here.

    In this upside down and topsy turvy world, media manipulation is openly discussed as a legitimate tactic from politics through to marketing and the line between the two has never been thinner. There has never been a more media savvy generation with people openly courting social media fame, the rise of the influencer, the awareness of “mise en scène”. Everyone is vying for attention and with the proliferation of channels and content it seems like everyone from brands to producers and even politicians are shouting “look at me”.

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    Jul 23, 2019 2:30:00 PM

    Why Wasn't Super Mario 2 Pursued in it’s Marketing?

    Mario Maker 2 has been out for a few days now and, if you don’t know, is a game for the Nintendo Switch (the newest console by Nintendo) that allows you to create and play Mario levels, both your own and others.

    With this premise you may see how large the game can get and how long it would take to just play every level, the Youtuber “MatPat” from The Game Theorists has worked out the exact number of unique levels possible while eliminating any levels not considered “fun” using a set of criteria, which you can see here:
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    Jul 16, 2019 10:30:00 AM


    Yes, this is another The Ordinary blog, but this time instead of 10 step routines, peptides and molecular technologies, we will focus on their marketing techniques. 

    “Huh” - you say? Then maybe you are not into skincare, so let me explain myself. 

    The Ordinary is a Canadian skincare brand, under the umbrella company of DECIEM. Launched in 2016 it has sent the beauty industry into a meltdown, forced major beauty brands to change their marketing techniques, established a customer base of religious followers and most of its products are just under £10. 

    So what is the trick and how did they do it? I thought it would be fun to break down their marketing, branding, packaging and outreach techniques and see what is the secret of The Ordinary’s success.

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    May 10, 2019 2:30:00 PM


    Avengers: Endgame has stolen the spotlight for the last few weeks and is the main topic of conversation but if anybody can take a bit of that attention, it’s Ryan Reynolds as Detective Pikachu.

    This week a mysterious ‘Inspector Pikachu’ Twitter account was created to share a single link titled Detective Pikachu - The Full Movie and was a link to YouTube. Ryan Reynolds retweeted the tweet, bringing it to the attention of Warner Brothers and Detective Pikachu and his monumental following.

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