Visit Our Site
    Nov 12, 2019 12:37:00 PM

    Welcome to the world of Facebook Advertising - Chapter 2!

    Welcome back for chapter 2 in our ‘Welcome to the world of Facebook Advertising’ series. In today's article, I am going to walk through the entire process of setting up your first ad campaign in Facebook Ads Manager.

    First up let me tell you a bit about Ads Manager. This is where you will Set up Facebook ad campaigns, create new ad sets and ads, manage Facebook ad bids, target many different audiences, optimise your ad campaigns, keep track of your campaigns’ performance & A/B test your Facebook ad campaigns.

    Read More
    Nov 5, 2019 9:49:00 AM

    TikTok – The rise of short form social video

    So what is TikTok?

    Launched in 2017 for the western market TikTok is basically a short form social video platform that allows its users to create and share short 3-15 second videos and looping videos of up to 1 minute. The platform is essentially the same as the Chinese version called Douyin, both of which are owned by parent company ByteDance. With over 800 million downloads and counting TikTok was able to rapidly expand its user base in August 2017 when Musical.ly another 15 second video streaming and lip sync app was acquired and all it’s users were transferred to TikTok. The TikTok logo is actually a combination of the Musical.ly and Douyin logos.

    Read More
    Aug 20, 2019 6:05:00 AM

    How to sell a rubber chicken.

    For the purposes of this piece, a rubber chicken is an analogy for something most of us don’t want or need, and yet Loftus International one of many companies who produce rubber chickens sell between 10 -20 thousand per year. That’s either a lot of prop comedy or there is something else happening here.

    In this upside down and topsy turvy world, media manipulation is openly discussed as a legitimate tactic from politics through to marketing and the line between the two has never been thinner. There has never been a more media savvy generation with people openly courting social media fame, the rise of the influencer, the awareness of “mise en scène”. Everyone is vying for attention and with the proliferation of channels and content it seems like everyone from brands to producers and even politicians are shouting “look at me”.

    Read More
    Jul 23, 2019 2:30:00 PM

    Why Wasn't Super Mario 2 Pursued in it’s Marketing?

    Mario Maker 2 has been out for a few days now and, if you don’t know, is a game for the Nintendo Switch (the newest console by Nintendo) that allows you to create and play Mario levels, both your own and others.

    With this premise you may see how large the game can get and how long it would take to just play every level, the Youtuber “MatPat” from The Game Theorists has worked out the exact number of unique levels possible while eliminating any levels not considered “fun” using a set of criteria, which you can see here:
    Read More
    Jul 16, 2019 10:30:00 AM

    EXTRAORDINARY SUCCESS FOR THE ORDINARY BEAUTY PRODUCTS - EMBRACING THE EDUCATED CUSTOMER

    Yes, this is another The Ordinary blog, but this time instead of 10 step routines, peptides and molecular technologies, we will focus on their marketing techniques. 

    “Huh” - you say? Then maybe you are not into skincare, so let me explain myself. 

    The Ordinary is a Canadian skincare brand, under the umbrella company of DECIEM. Launched in 2016 it has sent the beauty industry into a meltdown, forced major beauty brands to change their marketing techniques, established a customer base of religious followers and most of its products are just under £10. 

    So what is the trick and how did they do it? I thought it would be fun to break down their marketing, branding, packaging and outreach techniques and see what is the secret of The Ordinary’s success.

    Read More
    May 10, 2019 2:30:00 PM

    PIKACHU USED MARKETING TECHNIQUE - IT WAS SUPER EFFECTIVE.

    Avengers: Endgame has stolen the spotlight for the last few weeks and is the main topic of conversation but if anybody can take a bit of that attention, it’s Ryan Reynolds as Detective Pikachu.

    This week a mysterious ‘Inspector Pikachu’ Twitter account was created to share a single link titled Detective Pikachu - The Full Movie and was a link to YouTube. Ryan Reynolds retweeted the tweet, bringing it to the attention of Warner Brothers and Detective Pikachu and his monumental following.

    Read More
    May 7, 2019 2:30:00 PM

    TAKE IT TO THE STREETS - GUERILLA MARKETING OR GUERILLA WARFARE

    When I see the word ‘guerilla’ it comes across as very intense and I think of a form of combat and conflict. Add the word ‘marketing’ to it and it sounds like companies are trying to create some sort of combative communication with their audience.

    However, guerilla marketing and guerilla warfare do share some similarities in that it aims to surprise the audience and essentially ambush them with an unconventional marketing strategy, high energy and lots of imagination. Guerilla marketing campaigns aim to strike the audience at a more personal and memorable level that is due to leave a lasting impression.

     

    Read More
    Apr 26, 2019 2:30:00 PM

    IF YOU DO ONE THING TODAY - MAKE SURE IT'S THIS.

    Avengers: Endgame was released yesterday and, well I have no words. Whether a Marvel fan or not Google has a new trick up its sleeve celebrating the movie's release.

    Read More