Adverts are statements, echoes of a brand, providing ways of presenting companies as something more than vessels for unnecessary purchases.
In the age of the failing high street, businesses need to speak to us in more creative ways and appeal to our emotions rather than our purse strings. Brands need to change their approach to marketing to stay ahead of the game, and already this year some new campaigns have got our team talking.
1. Greggs and the Sausage Roll Jesus.
This is from 2017, where Greggs the company that sells sausage rolls and other baked goods came under fire for swapping Jesus for a sausage roll. The sausage roll is an iconic staple in the Greggs family. It annoyed a lot of Christians, especially with its depiction of Jesus as a sausage roll.