With the introduction of social media, it’s easier to see how many people raise a concern or inspire a backlash, because it all happens in plain sight and once something is trending, the whole world is definitely going to find out about it.
Social media is an incredibly powerful tool, one that can be used for both good and bad. When social media is doing what you want it to, you’re winning. However, when you receive a bad review on Twitter, it’s all downhill from there.
I have a handful of examples but I’m going to start with the one that happened just a few weeks ago.
It is a truth universally acknowledged that a sales professional needs to be aggressive, a go-getter, hungry and driven. And it’s true, however, I believe sales strategy has to be based on what you sell and more importantly who you sell it to.
Before I joined the Proven team, I used to be Head of Acquisitions for serval big broadcasters, handling seven digit budgets and acquiring programs from around the world. Based on this experience I think I can give insights from the other side. Over the years, I have been pitched thousands of titles and worked with sales professionals whose approaches differed from almost unenthusiastic too overly pushy.
Last month the Fyre documentary dropped on Netflix, reminding everyone of the all-around disaster that was the Fyre festival back in 2017.
Just in case you’ve been living under a rock and haven’t heard about it, let me explain. The Fyre festival was set up by Billy McFarland and it was to be a super exclusive festival costing up to $100,000 (£75,000) a ticket. There were to be yacht parties and VIP huts, huge headlining acts and supermodel after supermodel with 5-star meals. I guess if you’ve got the money to spend on one weekend it sounds like a festival goers dream.... Until it turned into their worst nightmare.
My dad used to say there are three kinds of people in this world… Those who look for opportunities and those who can’t count. But bad jokes aside this actually got me thinking about motivation, how do you find it, identify it, and more importantly keep it?
Both in your personal life and in business, I don’t think anyone would argue, it’s pretty important.
So you’ve just started your own business - Congratulations that’s an amazing thing to have achieved and the road won’t be easy, but I promise you it will be worth it.
We’ve been there and there are moments where you question your life choices but there are also moments where you want to jump up and down and celebrate - and those moments are worth it knowing you’ve worked your way up and you’ve earned it.
There is a big chance that your business will fail and you won’t make it past your 5th year in the industry. That being said, it doesn’t mean it’s not worth the risk. That’s why we’ve put together some tips to help make your business startup journey a little simpler.
Creating a marketing strategy that is unique to your brand and brings you results is time-consuming and difficult, but it is worth it.
It isn't easy coming up with a strategy that will work for your business, but it's worth the time and energy because a good marketing strategy can be vital to the success and growth of your business.
That's why we've put together some tips to help you work towards that perfect marketing strategy to help grow your brand and business.
Here are some ways you can increase your cut through to ensure you’re always turning a profit rather than losing out.
If you have the option you can always reduce your office space cost if you’re running into problems or you can reduce your members of staff but let's face it, that's always a last resort. No one wants to uproot their office or say goodbye to a member of the team unless it’s absolutely crucial so here are some tips to try and increase your profit without it coming to that.