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    Dec 21, 2018 1:32:00 PM

    Christmas Media - Audience or Market Driven?

     

    As I’ve mentioned before I used to work for television. Television is still the biggest mass media source, so the broadcasting schedule is a huge deal in any country during the festive season.

    And as every country has their traditions, marketers and commercial agencies around the world have to create the demand around the country’s traditions. But, here’s a thought, are we only following them or are we actually inventing new traditions to create the demand? 

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    Dec 18, 2018 1:27:00 PM

    Did Coca-Cola really give Father Christmas his Red Coat?

     

    There are a lot of myths surrounding the origin of the colour of Father Christmas’ coat. Once upon a time, Father Christmas would be dressed from head to toe in green and looked very different then he does today.

    The truth is that there was no real consistency for the jolly old fella, sometimes he would be tall and lean, other times he could look like a forest elf and sometimes he would even wear a tan coat! Most common sitings of Father Christmas before the 1920s consisted of a thin man with a long beard dressed head to toe in green, the colour of the forest. He was there to help the less fortunate and entertain children.

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    Dec 11, 2018 10:28:00 AM

    Christmas Round Up 2018

     

    So, it’s clear that I love waiting for the Christmas Adverts to come out and seeing how different brands have taken different angles to try and win the heart of the nation.

    With Christmas only a weeks away I thought I’d do a round up of this seasons Christmas Adverts (if you haven’t seen them already and aren’t already fed up with them) take a look at them below!

     

    ALDI

    Aldi released a teaser and a proper ad this year, the teaser which was a parody of the Coca-Cola advert was the first to drop, duping its audience into believing they were watching the Coca-Cola advert (many say it isn’t really Christmas until you’ve seen the Coca-Cola advert) when in fact, it was Kevin the Carrot in the front seat eliciting a great response from Coca-Cola themselves (check out our other article here to read more!)

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    Dec 4, 2018 10:17:00 AM

    Ho-Ho-Horribly Inappropriate Christmas Advert Round-Up

     

    THE MOST EXCITING THING ABOUT MARKETING IS THAT IT CONSTANTLY CHANGES. WHAT MAKES PEOPLE FALL IN LOVE WITH A BRAND TODAY, MIGHT BE TERRIBLY INAPPROPRIATE IN TEN YEARS TIME, SO WE AS MARKETERS NEED TO CONSTANTLY EVOLVE AND REINVENT OURSELVES.

    Christmas is near so we decided to look back and remember what marketing used to be like a few decades ago. Here is a small list of some ho-ho-horribly inappropriate vintage Christmas ads you definitely wouldn’t see around today!

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    Oct 30, 2018 9:14:00 AM

    The King of Christmas - The British Super Bowl

     

    Christmas is to us what the Super Bowl is to America. Brands spend millions of pounds and most of the year working on creating an advert that will stand above the crowd and make the biggest emotional impact.

    Costas Christmas Cups are out and Starbucks will soon be switching out the white paper cups for the red cups and releasing their Christmas drinks and just this weekend I saw my first Christmas Advert. It looks like Aldi were getting in the running early by releasing a teaser trailer.

    It may only be November but it’s very clear that the holidays are coming and now the anticipation is starting to build as everyone anxiously waits for the big brands to release their entry for the Christmas Competition, all hoping to walk away being crowned ‘Christmas Winner of the Year 2018.’

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    Dec 19, 2017 1:30:00 PM

    The Legend of Coca Cola & Santa Claus

     

    The history of Santa Claus dates back hundreds of years and during this time he has been portrayed in numerous ways. He has been drawn tall and short, fat and gaunt, kindly and frightening.

    He has been drawn wearing many colours: brown, blue, green and many years before Coca Cola even existed, St Nick was pictured wearing scarlett. Read More