Colours are a weird and wonderful thing. It is bizarre to me that I can look at a colour and automatically understand the feeling and emotion behind it. However, my perception of the very same colour can change depending on the way in which the colour is being presented to me.

The truth is that everyone might react differently, and as we’ve discussed previously your age is one factor that can alter the way in which you view a colour. Using the same example, Millennials' are more likely to associate the colour green with energy and excitement. Whereas the Baby Boomer generation would associate green with calmness.

The colour I am going to focus on today is red. When you read the word ‘red’ what was the first thing you thought of? I asked a few people and their answers varied from ‘sexy’ and ‘passion’ to ‘danger’ and even ‘Taylor Swift.’

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