In the age of the failing high street, businesses need to speak to us in more creative ways and appeal to our emotions rather than our purse strings. Brands need to change their approach to marketing to stay ahead of the game, and already this year some new campaigns have got our team talking.
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This is from 2017, where Greggs the company that sells sausage rolls and other baked goods came under fire for swapping Jesus for a sausage roll. The sausage roll is an iconic staple in the Greggs family. It annoyed a lot of Christians, especially with its depiction of Jesus as a sausage roll.
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From job interviews to networking events, client meetings and social gatherings, how do you fill that awkward silence without putting your foot somewhere it shouldn’t be?
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Facts tell, whilst emotions continue to sell. Customers today are bombarded with more information than ever before, your copy needs to be exceptional to stand out. People scour the internet on platforms such as Instagram and Facebook, and relevant blogs for their content fix of the day.
Content is still king. Content creation is not simple, it has a few complexities to it. Clearly time must be spent in order to produce meaningful content, that ravenous readers want to consume.
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