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    Nov 5, 2019 9:49:00 AM

    TikTok – The rise of short form social video

    So what is TikTok?

    Launched in 2017 for the western market TikTok is basically a short form social video platform that allows its users to create and share short 3-15 second videos and looping videos of up to 1 minute. The platform is essentially the same as the Chinese version called Douyin, both of which are owned by parent company ByteDance. With over 800 million downloads and counting TikTok was able to rapidly expand its user base in August 2017 when Musical.ly another 15 second video streaming and lip sync app was acquired and all it’s users were transferred to TikTok. The TikTok logo is actually a combination of the Musical.ly and Douyin logos.

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    Oct 29, 2019 10:22:00 AM

    The Importance of Copywriting

    Facts tell, whilst emotions continue to sell. Customers today are bombarded with more information than ever before, your copy needs to be exceptional to stand out. People scour the internet on platforms such as Instagram and Facebook, and relevant blogs for their content fix of the day.

    Content is still king. Content creation is not simple, it has a few complexities to it. Clearly time must be spent in order to produce meaningful content, that ravenous readers want to consume.  

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