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    Jan 21, 2020 12:45:00 PM

    Interesting and Unusual Ads that have my attention.

    Adverts are statements, echoes of a brand, providing ways of presenting companies as something more than vessels for unnecessary purchases.

    In the age of the failing high street, businesses need to speak to us in more creative ways and appeal to our emotions rather than our purse strings. Brands need to change their approach to marketing to stay ahead of the game, and already this year some new campaigns have got our team talking.

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    Jan 14, 2020 12:40:00 PM

    Why Spell Checking and Proof Reading is Essential

    We’ve all made the mistake, we’re guilty of it too, of sending out an article or an email with a typo or a grammatical error that you don’t realise until it’s too late.

    Mistakes happen but that’s why a Proof Reading Procedure is integral to running a decent business and sharing blogs, sending out emails and posting on social media.

    One single typo or spelling error can change the meaning of your entire piece of content. Take a look at some of the worst examples we've stumbled across...

     

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    Nov 5, 2019 9:49:00 AM

    TikTok – The rise of short form social video

    So what is TikTok?

    Launched in 2017 for the western market TikTok is basically a short form social video platform that allows its users to create and share short 3-15 second videos and looping videos of up to 1 minute. The platform is essentially the same as the Chinese version called Douyin, both of which are owned by parent company ByteDance. With over 800 million downloads and counting TikTok was able to rapidly expand its user base in August 2017 when Musical.ly another 15 second video streaming and lip sync app was acquired and all it’s users were transferred to TikTok. The TikTok logo is actually a combination of the Musical.ly and Douyin logos.

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    Oct 29, 2019 10:22:00 AM

    The Importance of Copywriting

    Facts tell, whilst emotions continue to sell. Customers today are bombarded with more information than ever before, your copy needs to be exceptional to stand out. People scour the internet on platforms such as Instagram and Facebook, and relevant blogs for their content fix of the day.

    Content is still king. Content creation is not simple, it has a few complexities to it. Clearly time must be spent in order to produce meaningful content, that ravenous readers want to consume.  

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