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    Dec 3, 2019 12:35:00 PM

    The Future of Digital Marketing

    The digital marketing landscape is ever-evolving, with various techniques not only emerging but becoming an intrinsic part of what we do in our roles as marketers. But what does the near-future hold exactly?

    From voice-activated and visual search to AI and video, there are many components to consider. Let’s take a quick look at four key areas and trends to help chart our industry’s future road map.

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    Nov 12, 2019 12:37:00 PM

    Welcome to the world of Facebook Advertising - Chapter 2!

    Welcome back for chapter 2 in our ‘Welcome to the world of Facebook Advertising’ series. In today's article, I am going to walk through the entire process of setting up your first ad campaign in Facebook Ads Manager.

    First up let me tell you a bit about Ads Manager. This is where you will Set up Facebook ad campaigns, create new ad sets and ads, manage Facebook ad bids, target many different audiences, optimise your ad campaigns, keep track of your campaigns’ performance & A/B test your Facebook ad campaigns.

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    Nov 5, 2019 9:49:00 AM

    TikTok – The rise of short form social video

    So what is TikTok?

    Launched in 2017 for the western market TikTok is basically a short form social video platform that allows its users to create and share short 3-15 second videos and looping videos of up to 1 minute. The platform is essentially the same as the Chinese version called Douyin, both of which are owned by parent company ByteDance. With over 800 million downloads and counting TikTok was able to rapidly expand its user base in August 2017 when Musical.ly another 15 second video streaming and lip sync app was acquired and all it’s users were transferred to TikTok. The TikTok logo is actually a combination of the Musical.ly and Douyin logos.

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    Oct 29, 2019 10:22:00 AM

    The Importance of Copywriting

    Facts tell, whilst emotions continue to sell. Customers today are bombarded with more information than ever before, your copy needs to be exceptional to stand out. People scour the internet on platforms such as Instagram and Facebook, and relevant blogs for their content fix of the day.

    Content is still king. Content creation is not simple, it has a few complexities to it. Clearly time must be spent in order to produce meaningful content, that ravenous readers want to consume.  

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    Oct 22, 2019 12:59:00 PM

    Text Formatting in Illustrator

    The Guru (not me) has come back and has more lessons to share. Some shortcuts that I have learned during his teachings are:

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    Sep 17, 2019 2:30:00 PM

    WHY USE A FACEBOOK CHAT-BOT?

    The world of marketing is constantly changing. Marketers need to use new ways to engage and captivate their users. With over 1 billion people logging into Facebook every day and Facebook Messenger being the 3rd most used app in the world.

    Facebook as a platform should not be ignored. Especially with open rates as high as 80%, and a click-through rate of 13%. In comparison to email marketing which only had an open rate of 33% and a 2.1% click-through rate. Facebook Messenger clearly dominates the competition.

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    Aug 28, 2019 3:52:00 PM

    7 Must Have Resources for the Content Marketer

    As a content marketer, there are so many resources out there available for us to use to help make our lives easier. From social calendars to image resources and link builders.

    They are all essential tools we should have in our belts but as there are just so many to choose from, we thought we’d round up some of our Proven favourites.

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    Jun 10, 2019 8:52:54 AM

    MODERN MARKETING IS JUST LIKE DATING

    These days, if you're single, there are countless ways to meet someone new - which means the modern dating world can be tricky to navigate.

    Think back to what dating was like in the ’90s. There were Dating agencies, lonely hearts columns, useless matchmaking with friends setting you up with their ‘amazing’ friend or even just picking someone up in a bar. There was a lot less stigma towards playing the field before eventually settling down with ‘the one’. Fast forward to the present day and the dating game and how we go about finding ‘the one’ has changed massively due to technology.

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