From voice-activated and visual search to AI and video, there are many components to consider. Let’s take a quick look at four key areas and trends to help chart our industry’s future road map.
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First up let me tell you a bit about Ads Manager. This is where you will Set up Facebook ad campaigns, create new ad sets and ads, manage Facebook ad bids, target many different audiences, optimise your ad campaigns, keep track of your campaigns’ performance & A/B test your Facebook ad campaigns.
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Launched in 2017 for the western market TikTok is basically a short form social video platform that allows its users to create and share short 3-15 second videos and looping videos of up to 1 minute. The platform is essentially the same as the Chinese version called Douyin, both of which are owned by parent company ByteDance. With over 800 million downloads and counting TikTok was able to rapidly expand its user base in August 2017 when Musical.ly another 15 second video streaming and lip sync app was acquired and all it’s users were transferred to TikTok. The TikTok logo is actually a combination of the Musical.ly and Douyin logos.
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Facts tell, whilst emotions continue to sell. Customers today are bombarded with more information than ever before, your copy needs to be exceptional to stand out. People scour the internet on platforms such as Instagram and Facebook, and relevant blogs for their content fix of the day.
Content is still king. Content creation is not simple, it has a few complexities to it. Clearly time must be spent in order to produce meaningful content, that ravenous readers want to consume.
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The Guru (not me) has come back and has more lessons to share. Some shortcuts that I have learned during his teachings are:
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Facebook as a platform should not be ignored. Especially with open rates as high as 80%, and a click-through rate of 13%. In comparison to email marketing which only had an open rate of 33% and a 2.1% click-through rate. Facebook Messenger clearly dominates the competition.
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They are all essential tools we should have in our belts but as there are just so many to choose from, we thought we’d round up some of our Proven favourites.
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Think back to what dating was like in the ’90s. There were Dating agencies, lonely hearts columns, useless matchmaking with friends setting you up with their ‘amazing’ friend or even just picking someone up in a bar. There was a lot less stigma towards playing the field before eventually settling down with ‘the one’. Fast forward to the present day and the dating game and how we go about finding ‘the one’ has changed massively due to technology.
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