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    Nov 12, 2019 12:37:00 PM

    Welcome to the world of Facebook Advertising - Chapter 2!

    Welcome back for chapter 2 in our ‘Welcome to the world of Facebook Advertising’ series. In today's article, I am going to walk through the entire process of setting up your first ad campaign in Facebook Ads Manager.

    First up let me tell you a bit about Ads Manager. This is where you will Set up Facebook ad campaigns, create new ad sets and ads, manage Facebook ad bids, target many different audiences, optimise your ad campaigns, keep track of your campaigns’ performance & A/B test your Facebook ad campaigns.

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    Sep 17, 2019 2:30:00 PM

    WHY USE A FACEBOOK CHAT-BOT?

    The world of marketing is constantly changing. Marketers need to use new ways to engage and captivate their users. With over 1 billion people logging into Facebook every day and Facebook Messenger being the 3rd most used app in the world.

    Facebook as a platform should not be ignored. Especially with open rates as high as 80%, and a click-through rate of 13%. In comparison to email marketing which only had an open rate of 33% and a 2.1% click-through rate. Facebook Messenger clearly dominates the competition.

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    Jul 18, 2019 10:30:00 AM

    Welcome To The World Of Facebook Advertising - Chapter 1

    Over the next few weeks, I am going to take you through setting up your very own Facebook advertising campaign whilst also giving you Proven hints and tips to help you maximise your advertising campaigns.

    Today I am going to talk to you about why Facebook is such an impressive advertising tool and help you get set up with a business manager account so you are ready to start building your advertising campaigns.

    Facebook has become such a massive tool within the advertising industry and it's hard not to see why with users spending an average of 35 minutes per day on the platform and opening the site/app an average of 8 times every day. With 93% of social media advertisers using Facebook to advertise it may seem like a crowded area but with the endless targeting, demographic and placement options Facebook offers there’s plenty of opportunities to get your company in front of the right audiences! Below I’ve listed my top 5 reasons to advertise on Facebook. 

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    Jan 31, 2019 2:26:00 PM

    #10YearChallenge - Harmless Meme or Data Driven Delinquent

     

    So, Instagram, Facebook and Whatsapp are merging! Don’t worry, it’s behind the scenes in which these social platforms will be merging so there should be very little at the front end, for now anyway.

    The decision to merge these 3 individual platforms is purely for the data. By integrating the operating systems, they can see, control and use the data from all 3 platforms - meaning your data will be freely accessible between the platforms. 

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    Oct 16, 2018 10:30:00 AM

    FACEBOOKS'S BEEN BREACHED. HERE'S HOW YOU CAN CHECK YOUR DATA.

    It comes as no surprise that Facebook isn’t as secure as we all thought it was. After the previous Cambridge Analytica Scandal, we all learnt the hard way that nothing is safe online.

    We would've hoped that Facebook would have got their act together to ensure nothing like that would ever happen again, but it looks like we were wrong, again.

    Once again a huge amount of data has been breached, on the 25th of September hackers got into the core of Facebook through 3 little bugs, allowing them to take possession of a large number of access tokens, affecting 29 million personal accounts. These tokens are like a digital key, requesting certain information through Facebook.

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