Facts tell, whilst emotions continue to sell. Customers today are bombarded with more information than ever before, your copy needs to be exceptional to stand out. People scour the internet on platforms such as Instagram and Facebook, and relevant blogs for their content fix of the day.
Content is still king. Content creation is not simple, it has a few complexities to it. Clearly time must be spent in order to produce meaningful content, that ravenous readers want to consume.
The world of marketing is constantly changing. Marketers need to use new ways to engage and captivate their users. With over 1 billion people logging into Facebook every day and Facebook Messenger being the 3rd most used app in the world.
Facebook as a platform should not be ignored. Especially with open rates as high as 80%, and a click-through rate of 13%. In comparison to email marketing which only had an open rate of 33% and a 2.1% click-through rate. Facebook Messenger clearly dominates the competition.
With the introduction of the internet and new avenues of advertising and reaching your audience, direct mail took a small hit, but that doesn’t mean it isn’t a useful marketing technique. One that can work alongside your Inbound Marketing strategy if you do it right.
The Direct Marketing Association (DMA) analysed data and found that direct mail has a 4.4% response rate, reasonably high considering the response rate for emails is 0.12%.
We've all heard of Inbound Marketing, but you might not know more then that. Our infographic explains exactly what Inbound Marketing is and why you should care about it.
Inbound Marketing is an essential part of your strategy - it allows you to target your core audience with creative and intelligent content that is relevant.
Take a look at our Infographic to see why you should be considering an Inbound Marketing strategy for your business.