Dec 3, 2019 12:35:00 PM

The Future of Digital Marketing

The digital marketing landscape is ever-evolving, with various techniques not only emerging but becoming an intrinsic part of what we do in our roles as marketers. But what does the near-future hold exactly?

From voice-activated and visual search to AI and video, there are many components to consider. Let’s take a quick look at four key areas and trends to help chart our industry’s future road map.

Aug 20, 2019 6:05:00 AM

How to sell a rubber chicken.

For the purposes of this piece, a rubber chicken is an analogy for something most of us don’t want or need, and yet Loftus International one of many companies who produce rubber chickens sell between 10 -20 thousand per year. That’s either a lot of prop comedy or there is something else happening here.

In this upside down and topsy turvy world, media manipulation is openly discussed as a legitimate tactic from politics through to marketing and the line between the two has never been thinner. There has never been a more media savvy generation with people openly courting social media fame, the rise of the influencer, the awareness of “mise en scène”. Everyone is vying for attention and with the proliferation of channels and content it seems like everyone from brands to producers and even politicians are shouting “look at me”.

Jul 18, 2019 10:30:00 AM

Welcome To The World Of Facebook Advertising - Chapter 1

Over the next few weeks, I am going to take you through setting up your very own Facebook advertising campaign whilst also giving you Proven hints and tips to help you maximise your advertising campaigns.

Today I am going to talk to you about why Facebook is such an impressive advertising tool and help you get set up with a business manager account so you are ready to start building your advertising campaigns.

Facebook has become such a massive tool within the advertising industry and it's hard not to see why with users spending an average of 35 minutes per day on the platform and opening the site/app an average of 8 times every day. With 93% of social media advertisers using Facebook to advertise it may seem like a crowded area but with the endless targeting, demographic and placement options Facebook offers there’s plenty of opportunities to get your company in front of the right audiences! Below I’ve listed my top 5 reasons to advertise on Facebook.

Jul 9, 2019 2:45:00 PM

NETFLIX IS KING OF STREAMING SERVICES - BUT FOR HOW LONG?

In the world of streaming services, I always find myself shocked when I’m talking to someone who doesn’t have a Netflix account. Like, how else do you watch TV!?

Over the years the way we watch and view content has changed drastically. We used to have 3 or 4 channels, then came digital and packages like Sky TV and Virgin where we had access to a wide range of channels. We also had rental stores such as Blockbuster and Choices. ( Does anyone else remember Choices!?)

Jun 17, 2019 11:35:00 AM

WE'RE BACK WITH A BANG!

You might have been wondering why you haven’t seen as many articles coming from us over the last few weeks and here’s why…

Jun 10, 2019 8:52:54 AM

MODERN MARKETING IS JUST LIKE DATING

These days, if you're single, there are countless ways to meet someone new - which means the modern dating world can be tricky to navigate.

Think back to what dating was like in the ’90s. There were Dating agencies, lonely hearts columns, useless matchmaking with friends setting you up with their ‘amazing’ friend or even just picking someone up in a bar. There was a lot less stigma towards playing the field before eventually settling down with ‘the one’. Fast forward to the present day and the dating game and how we go about finding ‘the one’ has changed massively due to technology.

May 10, 2019 2:30:00 PM

PIKACHU USED MARKETING TECHNIQUE - IT WAS SUPER EFFECTIVE.

Avengers: Endgame has stolen the spotlight for the last few weeks and is the main topic of conversation but if anybody can take a bit of that attention, it’s Ryan Reynolds as Detective Pikachu.

This week a mysterious ‘Inspector Pikachu’ Twitter account was created to share a single link titled Detective Pikachu - The Full Movie and was a link to YouTube. Ryan Reynolds retweeted the tweet, bringing it to the attention of Warner Brothers and Detective Pikachu and his monumental following.

May 7, 2019 2:30:00 PM

TAKE IT TO THE STREETS - GUERILLA MARKETING OR GUERILLA WARFARE

When I see the word ‘guerilla’ it comes across as very intense and I think of a form of combat and conflict. Add the word ‘marketing’ to it and it sounds like companies are trying to create some sort of combative communication with their audience.

However, guerilla marketing and guerilla warfare do share some similarities in that it aims to surprise the audience and essentially ambush them with an unconventional marketing strategy, high energy and lots of imagination. Guerilla marketing campaigns aim to strike the audience at a more personal and memorable level that is due to leave a lasting impression.

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