Jun 17, 2019 11:35:00 AM
WE'RE BACK WITH A BANG!
Mar 19, 2019 3:37:00 PM
Creative, Engaging Content - What on Earth Does That Mean - Meet Samson
If you have ever managed a social media page you have probably googled ‘best social media strategy ideas,’ or’ social media post ideas’ - and you probably found almost 70% of those articles are not helpful.
All they tell you is to create engaging and creative content to trigger an emotional response, but what if you’re managing a social page for say an accounting firm, or something very niche and… sorry accountants, but not something all that exciting? And even if you are lucky enough to manage a fun page, what qualifies as engaging content?
So today, I am not going to give you a ready-made guide on “how to create engaging content,” instead, I thought we could break down an example of why Samson the ladle has become a new Instagram sensation and why 150k followers, including myself, enjoy following a ladle around his daily duties.
Mar 14, 2019 3:30:00 PM
TECHNOLOGY IS CHANGING AS AMAZON DISCONTINUES DASH BUTTONS
Do you remember the day when if you ran out of washing powder or fabric softener you physically had to put on your shoes, grab your purse and walk or drive to the nearest grocery store and keep your fingers crossed that they’d have your product in stock? You do? Well congratulations, I guess that means you’re old.
I remember the days of getting into the car on a Thursday evening with my family and driving to the big Tesco to do our weekly shop, my brother and I bribed to behave with the promise of a toy car or a tube of Tom and Jerry cherry tomatoes (weird I know.) An hour later and you’d be leaving, ready for the journey home and as soon as you got there, you’d spend the next 40 minutes putting all of your shopping away.
Feb 26, 2019 3:11:00 PM
Hugh Jackman and Ryan Reynolds Truce is Over Already - Marketing Magic
At this point, everyone has heard of Ryan Reynolds and Hugh Jackman. The two actors once shared a scene in X-Men in 2009 when Hugh Jackman's Wolverine brutally ended Ryan Reynolds' Deadpool, making it extremely difficult for Reynolds to get his own Deadpool Franchise off the ground.
Ever since there has been a ‘feud’ between the two of them, each going out of their way to try and be the one to have the last word, sharing videos and snarky comments on social media, unashamed to be brutal in a takedown.
Read MoreFeb 21, 2019 2:48:00 PM
Marketing Lessons from Don Draper
"What you call love was invented by guys like me, to sell nylons.” - Don Draper
I think I mentioned before that I am a huge MadMen fan and even though the show finished in 2015 it still remains one of the most critically acclaimed shows of the recent years.
The AMC drama is amazing on so many levels, storytelling, character development, outstanding acting, music, costumes, the spirit of the era described in so many details and the list goes on and on. But one of the very satisfying moments is always Don saving the day and sealing the deal with his amazing pitches.
Read MoreFeb 5, 2019 2:10:00 PM
Lovehoney - The Sexual Happiness People
Love honey is a British, award-winning, online adult sex toy retailer. The specialists in adult pleasure were honoured with the Queens Awards for Enterprise in 2016 for boosting international trade.
Most recently they have announced another great year with a double-digit increase in sales as it appears more and more people are willing to get a little more adventurous. Read MoreJan 17, 2019 2:01:00 PM
Gillette ‘We Believe the best a man can be.’
Recently Gillette dropped their first advert of 2019, it’s messaging a response to the #MeToo and #TimesUp Movement we’ve seen rise up in the past year.
A movement where women are coming forward and standing up for themselves to ensure they’re treated fairly and ensure people are held accountable for their wrongdoings.Read More
Oct 30, 2018 9:14:00 AM
The King of Christmas - The British Super Bowl
Christmas is to us what the Super Bowl is to America. Brands spend millions of pounds and most of the year working on creating an advert that will stand above the crowd and make the biggest emotional impact.
Costas Christmas Cups are out and Starbucks will soon be switching out the white paper cups for the red cups and releasing their Christmas drinks and just this weekend I saw my first Christmas Advert. It looks like Aldi were getting in the running early by releasing a teaser trailer.
It may only be November but it’s very clear that the holidays are coming and now the anticipation is starting to build as everyone anxiously waits for the big brands to release their entry for the Christmas Competition, all hoping to walk away being crowned ‘Christmas Winner of the Year 2018.’
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