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    Nov 26, 2019 1:00:00 PM

    When you learn these magical writing tips, you’ll never view a blog post the same way again!

    In my previous copywriting blog post, we discussed the ways in which you could write an effective and engaging blog post.

    I think you’ll agree with me when I say.

    It’s really hard to keep a reader engaged.

    Or is it?

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    May 29, 2019 3:41:59 PM

    SEO 101 METADATA

    So you are back, young Cyber-space-walker, much to learn you still have and in this article focus on Metadata, I will.

    via GIPHY

    As with everything SEO related, metadata is much simpler than the term makes it sound. Metadata is usually broken down into Meta-title and Meta-description, both are very important for your SEO campaigns. (There are other tags too, but we will not be discussing the technical side in this article, that will come later.)

     

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    Apr 4, 2019 3:53:00 PM

    SEO 101 - Link building Techniques Part 2

    Link building is an important part of SEO but doing it correctly can be difficult.

    Last time we covered the terminology used within link building and now we will discuss the strategy.

     

    WHY BUILD LINKS?

    Every time a person enters a search query, Google will evaluate it according to its algorithms and try to give the user the most useful and adequate results. No one really knows exactly how these algorithms work, but we do know a few things that have a massive impact on the result.

    One of the factors is how many websites link to yours, Google views it as a way to evaluate and decide how credible your website is.

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    Mar 28, 2019 3:59:00 PM

    SEO 101 Link Building

    Backlinks. Where do I start? It is probably one of the most complicated parts of any SEO campaign. SEO is complex, but link building is complex on its own. So let’s break it down and take it step by step.

    Initially, I’d like to start by clearing up some terminology basics as link building has its own set of terms and abbreviations. So, if you are new to this they can be damn confusing.

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    Mar 12, 2019 3:15:00 PM

    SEO 101 - Keyword Research

     

    IN MY LAST POST, WE TALKED ABOUT SITE AUDIT AS THE BEST STARTING POINT FOR YOUR SEO CAMPAIGN. THIS WEEK I WILL TALK ABOUT KEYWORD RESEARCH BECAUSE NO SEO CAMPAIGN CAN BE PERFORMED WITHOUT KNOWING WHICH KEYWORD YOU ARE GOING TO OPTIMIZE FOR.


    But first things first, what is keyword research? Keyword research is a way to identify the best keywords for your SEO or PPC campaign and the way you perform research differs depending on if you are going for paid or organic search. This time I’ll be focusing on organic search and later I’ll give you some tips on PPC too.

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    Feb 12, 2019 2:33:00 PM

    SEO 101 - What You Need to Know About Site Audit

     

    Last time in our SEO 101 series we had a brief overview of all the aspects of SEO, read more here and today we will take a look at the basics of site audit.


    Newcomers to the world of SEO are often overwhelmed by many aspects of the job and rarely know where to start. While keyword research (look out for our next blog to find out more)  is always a good place to start, we should never underestimate the importance of a correctly conducted site audit.

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    Jan 29, 2019 2:05:00 PM

    Shopping Cart Abandoners - Why do We do it

     

    It’s 2019 - if you sell anything at all you should be advertising it online and if you do, you probably track your user activities too. They come to your website, they browse, select, add it to the cart and just before the final click they change their mind. And this is when remarketing comes into the play.


    Every ad is designed to make the customer buy something but remarketing ads even more so.  Remarketing is more expansive and mostly works as a display ad so you pay per impression, not a click. However, the higher price is justified by the fact that the customer is one step closer to buying, they just need a bit more persuasion.

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    Jan 15, 2019 1:46:00 PM

    Tool Review: Link Building Techniques on SEMrush

     

    Link building is an important part of any SEO strategy. Nearly a year ago SEMrush, a premium digital marketing software introduced its new link building tool.

    During its BETA period, it was updated and changed a lot to improve it, so we thought now would be a good time to give you a quick overview of the tool.

    I would say that the main challenge of link building is to keep track of all the websites you are getting in touch with and prioritise between similar options, especially if the link is paid.

    SEMrush’s tool is very well adapted to help you with these tasks. You can monitor your links in three main tabs - Prospects (contains all the suggested links.) In progress (move links here when you decided you want them,) and Monitor (links that have already been built.)

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