Link building is an important part of SEO but doing it correctly can be difficult.
Last time we covered the terminology used within link building and now we will discuss the strategy.
WHY BUILD LINKS?
Every time a person enters a search query, Google will evaluate it according to its algorithms and try to give the user the most useful and adequate results. No one really knows exactly how these algorithms work, but we do know a few things that have a massive impact on the result.
One of the factors is how many websites link to yours, Google views it as a way to evaluate and decide how credible your website is.
Backlinks. Where do I start? It is probably one of the most complicated parts of any SEO campaign. SEO is complex, but link building is complex on its own. So let’s break it down and take it step by step.
Initially, I’d like to start by clearing up some terminology basics as link building has its own set of terms and abbreviations. So, if you are new to this they can be damn confusing.
IN MY LAST POST, WE TALKED ABOUT SITE AUDIT AS THE BEST STARTING POINT FOR YOUR SEO CAMPAIGN. THIS WEEK I WILL TALK ABOUT KEYWORD RESEARCH BECAUSE NO SEO CAMPAIGN CAN BE PERFORMED WITHOUT KNOWING WHICH KEYWORD YOU ARE GOING TO OPTIMIZE FOR.
But first things first, what is keyword research? Keyword research is a way to identify the best keywords for your SEO or PPC campaign and the way you perform research differs depending on if you are going for paid or organic search. This time I’ll be focusing on organic search and later I’ll give you some tips on PPC too.
Last time in our SEO 101 series we had a brief overview of all the aspects of SEO, read more here and today we will take a look at the basics of site audit.
Newcomers to the world of SEO are often overwhelmed by many aspects of the job and rarely know where to start. While keyword research (look out for our next blog to find out more) is always a good place to start, we should never underestimate the importance of a correctly conducted site audit.
We talk about SEO a lot on Proven Insights, however, most of our blogs were targeted to intermediate level and professionals who are already familiar with the basics of SEO.
The reason for this is that there are so many guides for beginners and they are all good and informative. But I think it will be good to talk about the very basics of SEO, go back to the beginning and take a step by step tour through this beautiful world of numbers, stats and metrics.
SEO is a very complex job, so I will be posting a series of different blogs for each aspect of it, so welcome to Proven's first SEO 101! In this article, I will be focusing on a general overview and the very basics of SEO.