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    Dec 3, 2019 12:35:00 PM

    The Future of Digital Marketing

    The digital marketing landscape is ever-evolving, with various techniques not only emerging but becoming an intrinsic part of what we do in our roles as marketers. But what does the near-future hold exactly?

    From voice-activated and visual search to AI and video, there are many components to consider. Let’s take a quick look at four key areas and trends to help chart our industry’s future road map.

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    Sep 3, 2019 2:25:00 PM

    YOUR SOCIAL MEDIA CHECKLIST

    According to a survey conducted last year, internet users are now spending an average of almost 2 and a half hours on social media EVERY SINGLE DAY. That's over 16 hours a week!

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    Jul 18, 2019 10:30:00 AM

    Welcome To The World Of Facebook Advertising - Chapter 1

    Over the next few weeks, I am going to take you through setting up your very own Facebook advertising campaign whilst also giving you Proven hints and tips to help you maximise your advertising campaigns.

    Today I am going to talk to you about why Facebook is such an impressive advertising tool and help you get set up with a business manager account so you are ready to start building your advertising campaigns.

    Facebook has become such a massive tool within the advertising industry and it's hard not to see why with users spending an average of 35 minutes per day on the platform and opening the site/app an average of 8 times every day. With 93% of social media advertisers using Facebook to advertise it may seem like a crowded area but with the endless targeting, demographic and placement options Facebook offers there’s plenty of opportunities to get your company in front of the right audiences! Below I’ve listed my top 5 reasons to advertise on Facebook. 

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    May 30, 2019 3:20:18 PM

    HOW LOUD DO YOU HAVE TO SHOUT TO GENERATE CHANGE?

    With the introduction of social media, it’s easier to see how many people raise a concern or inspire a backlash, because it all happens in plain sight and once something is trending, the whole world is definitely going to find out about it.

    Social media is an incredibly powerful tool, one that can be used for both good and bad. When social media is doing what you want it to, you’re winning. However, when you receive a bad review on Twitter, it’s all downhill from there.

     I have a handful of examples but I’m going to start with the one that happened just a few weeks ago. 

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    May 10, 2019 2:30:00 PM

    PIKACHU USED MARKETING TECHNIQUE - IT WAS SUPER EFFECTIVE.

    Avengers: Endgame has stolen the spotlight for the last few weeks and is the main topic of conversation but if anybody can take a bit of that attention, it’s Ryan Reynolds as Detective Pikachu.

    This week a mysterious ‘Inspector Pikachu’ Twitter account was created to share a single link titled Detective Pikachu - The Full Movie and was a link to YouTube. Ryan Reynolds retweeted the tweet, bringing it to the attention of Warner Brothers and Detective Pikachu and his monumental following.

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    Apr 26, 2019 2:30:00 PM

    IF YOU DO ONE THING TODAY - MAKE SURE IT'S THIS.

    Avengers: Endgame was released yesterday and, well I have no words. Whether a Marvel fan or not Google has a new trick up its sleeve celebrating the movie's release.

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    Apr 16, 2019 3:48:00 PM

    #TrashTag

    There's one great social trend that has come out of 2019 so far and that's #TrashTag.

    There are a million weird and wonderful things, and some not so wonderful to come out of social trends but 2019 has started with one that could just help improve the environment. This new craze, #TrashTag is taking over Instagram and Reddit and let's hope it’s a craze that sticks because this one is actually helping the environment.

    The idea is that you find an area that is littered with trash such as a beach, a park or a patch of road and you take a before picture, with all of the trash and an after picture, one where you’ve cleaned all of the rubbish and it looks beautiful again.

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    Apr 11, 2019 4:01:00 PM

    What Do You Meme? - The Bubonic Plague of Memes

    According to Google Trends ‘memes’ are so commonly shared that it is becoming a more popular search term than ‘Jesus ‘ and with many people spending more time on social media today than they do watching television.

    This gives brands a challenge to stand out amongst a sea of competitors.

    Memes tend to resonate well with all age groups and what makes them special is their ability to communicate attitudes, feelings and situations. Also, they can take the form of text-posts, photos, videos and gifs. This sharp rise in popularity and formats have companies jumping on the meme bandwagon and inserting them into their marketing strategies.

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