There's one great social trend that has come out of 2019 so far and that's #TrashTag.
There are a million weird and wonderful things, and some not so wonderful to come out of social trends but 2019 has started with one that could just help improve the environment. This new craze, #TrashTag is taking over Instagram and Reddit and let's hope it’s a craze that sticks because this one is actually helping the environment.
The idea is that you find an area that is littered with trash such as a beach, a park or a patch of road and you take a before picture, with all of the trash and an after picture, one where you’ve cleaned all of the rubbish and it looks beautiful again.
According to Google Trends ‘memes’ are so commonly shared that it is becoming a more popular search term than ‘Jesus ‘ and with many people spending more time on social media today than they do watching television.
This gives brands a challenge to stand out amongst a sea of competitors.
Memes tend to resonate well with all age groups and what makes them special is their ability to communicate attitudes, feelings and situations. Also, they can take the form of text-posts, photos, videos and gifs. This sharp rise in popularity and formats have companies jumping on the meme bandwagon and inserting them into their marketing strategies.