Yes, this is another The Ordinary blog, but this time instead of 10 step routines, peptides and molecular technologies, we will focus on their marketing techniques.
“Huh” - you say? Then maybe you are not into skincare, so let me explain myself.
The Ordinary is a Canadian skincare brand, under the umbrella company of DECIEM. Launched in 2016 it has sent the beauty industry into a meltdown, forced major beauty brands to change their marketing techniques, established a customer base of religious followers and most of its products are just under £10.
So what is the trick and how did they do it? I thought it would be fun to break down their marketing, branding, packaging and outreach techniques and see what is the secret of The Ordinary’s success.
At this point, everyone has heard of Ryan Reynolds and Hugh Jackman. The two actors once shared a scene in X-Men in 2009 when Hugh Jackman's Wolverine brutally ended Ryan Reynolds' Deadpool, making it extremely difficult for Reynolds to get his own Deadpool Franchise off the ground.
Ever since there has been a ‘feud’ between the two of them, each going out of their way to try and be the one to have the last word, sharing videos and snarky comments on social media, unashamed to be brutal in a takedown.
It’s 2019 - if you sell anything at all you should be advertising it online and if you do, you probably track your user activities too. They come to your website, they browse, select, add it to the cart and just before the final click they change their mind. And this is when remarketing comes into the play.
Every ad is designed to make the customer buy something but remarketing ads even more so. Remarketing is more expansive and mostly works as a display ad so you pay per impression, not a click. However, the higher price is justified by the fact that the customer is one step closer to buying, they just need a bit more persuasion.
We talk about SEO a lot on Proven Insights, however, most of our blogs were targeted to intermediate level and professionals who are already familiar with the basics of SEO.
The reason for this is that there are so many guides for beginners and they are all good and informative. But I think it will be good to talk about the very basics of SEO, go back to the beginning and take a step by step tour through this beautiful world of numbers, stats and metrics.
SEO is a very complex job, so I will be posting a series of different blogs for each aspect of it, so welcome to Proven's first SEO 101! In this article, I will be focusing on a general overview and the very basics of SEO.
WHAT YOU NEED TO KNOW ABOUT GOOGLES LOCAL PACK AND SEO.
Do you need to put more effort into SEO even if you own a local business that doesn't sell online? The answer is yes. Here is the reason why, if we take a look at the modern shopper's habits - 90% of people still prefer to shop in physical stores. Another fact you should know is that 81% of those customers, will first compare prices online.
Creating a marketing strategy that is unique to your brand and brings you results is time-consuming and difficult, but it is worth it.
It isn't easy coming up with a strategy that will work for your business, but it's worth the time and energy because a good marketing strategy can be vital to the success and growth of your business.
That's why we've put together some tips to help you work towards that perfect marketing strategy to help grow your brand and business.