No longer can we create adverts that simply push the product, we as an audience, don’t care about it anymore. What we need now is to be told a story, a narrative in which we can become invested.One that keeps us watching because we need to know how it will end. If you want a successful marketing strategy, you need to have a story to tell.
I don’t mean stories like Beauty and the Beast or Harry Potter (though that would definitely appeal to a certain demographic,) I mean a narrative that highlights the product and the brands' values. McDonald’s is a good example because you tend to follow someone on a journey, which ultimately ends in a McDonald’s restaurant, but the narrative is there to keep you invested.Read More