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    Jan 22, 2019 1:52:00 PM

    Marketing - The Art of Storytelling

     

    No longer can we create adverts that simply push the product, we as an audience, don’t care about it anymore. What we need now is to be told a story, a narrative in which we can become invested.

    One that keeps us watching because we need to know how it will end. If you want a successful marketing strategy, you need to have a story to tell.

    I don’t mean stories like Beauty and the Beast or Harry Potter (though that would definitely appeal to a certain demographic,) I mean a narrative that highlights the product and the brands' values. McDonald’s is a good example because you tend to follow someone on a journey, which ultimately ends in a McDonald’s restaurant, but the narrative is there to keep you invested.

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    Dec 11, 2018 10:28:00 AM

    Christmas Round Up 2018

     

    So, it’s clear that I love waiting for the Christmas Adverts to come out and seeing how different brands have taken different angles to try and win the heart of the nation.

    With Christmas only a weeks away I thought I’d do a round up of this seasons Christmas Adverts (if you haven’t seen them already and aren’t already fed up with them) take a look at them below!

     

    ALDI

    Aldi released a teaser and a proper ad this year, the teaser which was a parody of the Coca-Cola advert was the first to drop, duping its audience into believing they were watching the Coca-Cola advert (many say it isn’t really Christmas until you’ve seen the Coca-Cola advert) when in fact, it was Kevin the Carrot in the front seat eliciting a great response from Coca-Cola themselves (check out our other article here to read more!)

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    May 8, 2018 1:30:00 PM

    9 Video Marketing Tools and Software to make your job easier.

     

    DID YOU KNOW THAT OVER 500 MILLION HOURS OF VIDEO ARE WATCHED EVERY WEEK ON YOUTUBE? THAT’S YOUTUBE ALONE, THAT DOESN’T INCLUDE ANY OTHER SOCIAL MEDIA SITES.

    Video Marketing is only gaining momentum in the industry, it's extremely rewarding and we believe no business should miss out because of expensive edit suite costs. So we’ve decided to put together a list of some of our favourite software tools to help you create and deliver great videos without having to splash the cash. 

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