The history of Santa Claus dates back hundreds of years and during this time he has been portrayed in numerous ways. He has been drawn tall and short, fat and gaunt, kindly and frightening.He has been drawn wearing many colours: brown, blue, green and many years before Coca Cola even existed, St Nick was pictured wearing scarlett.
However, to give Coca Cola the credit they deserve, their artist Haddon Sundblom did create society’s modern vision of Santa Claus as the big, jolly man in a red suit.
Coca Cola begun running adverts featuring Santa Claus in the 1920’s but it was not until 1930s that our current image Santa came to exist. Coca Cola commissioned Sundblom to create a wholesome image of Santa for adverts to feature in popular magazines of the time and the rest, as they say, is history.
If you are interested in finding out a little more watch this fascinating video: