The Ultimate Copywriting Headline Guide for 2020

March, 17 2020

You might be wondering how you can become a better copywriter? Well, like most things. It’s not a one size fits all solution. Copywriting is like that of a muscle that must be trained day in and day out. My number one tip for you is to practice daily.

You might also be wondering, what and how do I practice? I don’t want to be heading out like a headless chicken. Well, the tips below will aid you in becoming a better copywriter by having a vague direction to head in.

“The headline in your title is the most important piece of text you will write.”

 

In fact, 80% of readers only read the headline. Your job as an effective copywriter is to get people not only to click on your article but also to engage with it. The number only gets worse, with only 20% of those people actually proceeding to click and read the article.

 

This is one of my favourite tools to use, it helps me understand how effective and engaging my headline will be.

 

Sharethrough

 

It’s a powerful tool! Want to know the best part? It’s completely free to use!

 

Your job as a writer is to make your article stand out! You should build marketing into your writing, if you include a freebie or an Infographic, be sure to mention it in the title. Make your title as descriptive as you can. It’s important to remember that the marketplace that you are competing in is extremely competitive. It’s your job to stand out! Make sure to write for humans first. For if people don’t read it, neither will Google. Especially with their constantly changing algorithms.

 

Some good examples of good headlines would be:

 

  • How To Win Buyers And Influence Sales with Content Marketing!
  • 12 Content Secrets the Best Marketers Don’t Want You to Know!
  • What Do Your Customers Really Think About Your Content?

 

Make sure that your titles are all written in title case. If you don’t know what that is, Title case basically means capitalize each first letter of each word except if its a small word, some examples would be:

 

  • This Is Title Case, It’s Very Important to Use This in Your Headline Writing.
  • Try It for Yourself Below!

 

As you can see above the “in”, “it” and “for” are not capitalized. If you still aren’t sure then you can use this tool that I’ve found online:

 

Title Case Converter

 

Remember that the context in which you write your headline is incredibly important. Tell your readers what they should expect to get out of the blog post! Don’t give your reader all your golden nuggets at the beginning, you need to space it out so that the reader continues to read the piece of content till the end and feel as though they have gained some value from reading your piece of work.

 

You might be wondering, why are people not clicking on my articles even though they have so much relevant and useful content in them?

 

It’s very simple. They might not be clicking on them because the headline doesn’t demonstrate a unique piece of value that you’ve poured into these articles, or it’s just not believable enough You may also wish to check the reader statistics to see where in the article that most of the readers get to, readers can tell when a piece of content is stretched out past its welcome. This means they are either clickbait headlines or aren’t polarising enough to make a reader want to click the article.

 

Some important questions to think about are:

 

  • What problem will this headline aim to solve?
  • Is this promising something unique?
  • Is it believable enough, to click?
  • Will this solve someone’s problem?
  • Will this bring out a scarcity mindset in people?
  • Will this article provide a quick fix towards an existing problem?

 

Conclusion:

Here’s the deal, implementing all these tips won’t happen overnight. It’s incredibly important to remember that copywriting is an iterative process. You won’t just magically become the best headline copywriter out there. But here’s the kicker, It’s incredibly important to keep incrementally improving and testing new headlines. Present your headline in a way that makes your target audience’s life, better, easier or simpler!

Let me know down in the comments section below on the best headlines that you have personally seen!

 

Sources:

Neilpatel

Coschedule

Saijogeorge

Sharethrough

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